VENTURA, CA - We're in the middle of peak mango season, which is exciting news for both retailers and consumers who have grown increasingly drawn to this delicious tropical treat. In order to make your summer even sweeter however, Freska Produce shared with us some of its top merchandising tips for mangos. If you're looking to boost mango sales and please hungry shoppers, these tips are a must read.

Take Advantage of Point-of-Sale Materials

While mangos might be a staple to experienced produce buyers, many less adventurous shoppers may have never tried a mango before, much less know how to cut or prepare one. Luckily, foundations like the National Mango Board (NMB) have a variety of point-of-sale materials available for retailers to help educate customers all about mangos. Take advantage of them.

Avoid Bruising

Retailers are of course encouraged to keep their displays well stocked, but stacking a display too high or stacking heavier fruit like pineapples, papayas, or coconuts above mangos can lead to bruising. One of the great advantages mangos have on the sales floor is their bright, inviting color, and bruising more than anything can really detract from this appearance.

Maintain Visibility

Since mangos make up 40% of tropical fruit sales, it's essential for retailers to maintain a year round mango display that customers can easily find each time they shop.

Displays, Displays, Displays

Take a page out of Whole Foods' book and make mangos an event at your store. Whole Foods drives mango sales with larger than life displays, characterized by vibrant colors and catchy slogans, all anchored by mango themed promotions. You want to make customers feel excited to shop for mangos at your store, and a brightly colored display is one of the easiest ways to do this.

The NMB also suggests having a secondary display elsewhere in the produce department, or in front of the store to draw customers towards your main attraction.

For more about Whole Foods' mango marketing techniques check out our previous article here.

Give Customers Options

American consumers like to have choices and so the NMB advises having multiple varieties and sizes of mangos in stock in your produce aisles. You want to make sure that no matter what the customer is looking for, you have a mango just for them.

Stay tuned to AndNowUKnow for more great merchandising tips for your produce aisles.