HOUSTON, TX - Since joining the fresh produce industry, the only thing more synonymous with Houston, Texas, than grocery retailer H-E-B is Beyoncé, and that’s simply because I’ve been a part of the Beyhive longer than I’ve been a part of the grocery-hive—fandom name up for debate. This week, H-E-B further solidified its standing in the Houston market after its subsidiary Joe V’s Smart Shop opened its ninth store in the retailer’s home turf.

“For the past eight years, Joe V’s Smart Shop has provided families the opportunity to make healthy food choices at affordable prices—consistently 15-20 percent lower than the competition,” said Roxanne Orsak, Joe V’s Smart Shop’s President of Formats. “We are thrilled to join the Pasadena community with the opening of our ninth Houston-area location.”

According to a press release, Joe V’s Smart Shop has offered the Greater Houston community low prices on grocery goods like fresh produce, fresh-cut meats, baked goods, organic selections, and more since 2010. In fact, the first location was met with nothing short of success, paving the way for the grocery retailer to reach new heights with its latest store.

Similar to the other store locations, Pasadena’s Joe V’s Smart Shop offers fresh produce, organic selections, quality meats and seafood, H-E-B and Central Market brands, and a bakery committed to providing the top 20 items purchased by most customers in the area. The new 61,000-square-foot location is set to employ a 150-strong cross-functional team, which store leader and Pasadena resident, Onofre Rodriguez, hired from within a five-mile radius of the store.

“We value my community and look forward to not only providing a value-driven shopping experience, but also creating jobs for our neighbors,” Rodriguez said.

To keep up with the ever-expanding retail network, stay tuned to AndNowUKnow.

Joe V's Smart Shop H-E-B