Windset Farms® Kicks Off Greenhouse Party Tray Campaign; Randi Church Details
BRITISH COLUMBIA, CANADA - Retailers, it’s time to get the party started in the produce aisles with Windset Farms® Greenhouse Party Trays. To help spread the word about the convenient, flavorful offering, the greenhouse supplier has launched a campaign that inspires consumers to share their snacking experiences and build brand awareness.
“It’s the perfect time of year to showcase the versatility of our Greenhouse Party Trays. We look forward to interacting with consumers during this campaign,” said Randi Church, Marketing Manager. “We’re here to support our retailers, not only with sales sheets or in-store merchandising, but also with fun consumer-facing campaigns such as this one.”
With summer here in the Northern Hemisphere, the demand for fresh, healthy snacks is high, and the Greenhouse Party Trays are perfect for adventure or elevating any gathering this season. According to a release, the trays feature Windset Farms favorites Dolce® Sweet Mini Peppers, Fresco® Baby Cucumbers, and Concerto® Grape Tomatoes. Not to mention, they come in resealable packaging that ensures freshness and taste while making the trays easy to transport for shoppers on the move.
The campaign supporting Greenhouse Party Trays kicked off today, July 10, with an Instagram giveaway that encourages consumers to tag their friends and share how they would enjoy the offering.
“People are tagging Windset on social media with the Party Tray being enjoyed at their kids’ baseball games or at campsites with the family,” added Church. “It’s really rewarding to see customers react so positively to the pack.”
Windset Farms has also created a lineup of exciting recipes to accompany the Greenhouse Party Tray campaign to enhance the culinary experience for consumers. Additionally, a Windset Living article on exciting ways to enjoy the Party Tray during the summer will be released, providing even more inspiration and creativity for people looking to make the most of their tray.
Give your shoppers a chance to get in on the fun this summer by including Windset’s Greenhouse Party Trays among your produce department offerings.
“Organic Produce Summit is an event that brings together those that are making organic happen—retailers, distributors, grower, and shippers. The great location and great atmosphere make it an essential event to attend.”
“We are poised to have the best Organic Produce Summit yet, having laid a tremendous amount of groundwork for the show and our programs this year. We have a new look to debut as well as a freshly designed booth to elevate our message. Our entire team is looking forward to growing our relationships with our existing retail partners while establishing new customers in our network. See you all at OPS.”
“This year’s OPS is especially exciting for our team as we introduce North America’s first Organic Greenhouse Grown Strawberries. We’re always focused on highlighting greenhouse innovation, and being able to elevate, enhance, and evolve our categories to provide the market with sustainably grown, higher flavor, higher quality produce—our Organic Greenhouse Berries allow us to do this. They’re something we are really excited about leading the market with and looking forward to discussing with everyone in attendance at OPS.”
“I am thrilled to be attending the organic produce summit again this year. This is an important event for our industry, and it is a great opportunity to learn about the latest trends, network with other professionals, and see the latest products. Organic produce is extremely important to our industry because it is a growing market, and it is a way to provide consumers with healthier and more sustainable food options.”
“The Organic Produce Summit is the largest annual event for the Braga Team. We are looking forward to seeing our retail partners and hosting them at our home ranch on Wednesday for the OPS retail tour. See you all next week!”
“I always look forward to the Organic Produce Summit as a well-balanced event that focuses on the relevant industry challenges and opportunities. It allows for us in the organic community to have a space to come together, collaborate, and move the ship forward! With the many challenging weather events that have strained our industry in the last year, I believe this will be a particularly meaningful moment to get together with key partners and strategize about the future!”
"We are thrilled to announce the acquisition of Prime MTL Distribution," said Petros Louladakis, President of Ideal Food Service Corp. "This strategic move is a crucial step toward our goal of becoming a true broadline distributor, enabling us to provide our customers with a comprehensive range of high-quality products. We are excited about the opportunities this acquisition presents and are confident it will further strengthen our position in the market."
“Two things I love are snacks and The Snack Magazine,” said Francesca, Sales and Marketing for J. Marchini Farms, when claiming her $100 prize. And we couldn’t agree more!
“OPS is highly focused on organic produce and is the best opportunity to showcase Giorgio’s organic offerings,” shares Bryan Shelton, Vice President of Sales and Marketing. “It provides an opportunity to highlight our dedication to producing top-notch organic products and educate the audience about the benefits of organic farming.”
“I’m honored to be serving as the incoming OTA Board President,” said Favre. “The organic industry is at a pivotable point in its growth. The Organic Trade Association is uniquely positioned to advocate for our membership, and I’m looking forward to helping support those efforts.” 
“We heartily welcome our new Board President and Board, and look forward to working with these dedicated volunteer leaders to keep moving organic forward,” said Tom Chapman, Chief Executive Officer of the association. “Our new Board is an extremely committed and accomplished group of visionary organic leaders who will work together with members and staff to achieve OTA’s mission of growing and protecting organic.”
“By emphasizing extraordinary flavors and creating visually appealing experiences, we can drive awareness, demand, and sales within the grape category,” said Charly Molina, Creative Director at Fresh Farms, who is in charge of shaping the campaign's direction and ensuring its success. 
“To me, Joyfully Grown conveys the joy we receive from the harvest season, working with incredible team members, developing the next generation of talent, and being a part of the never-ending cycle of nature and how blessed we are with what the land provides,” said Tom Riggan, Chief Executive Officer. “But even more importantly, Joyfully Grown™ is about doing what we say we’re going to do, growing the best product we can, and being sustainable generation after generation.”
“Happy is a temporary feeling,” commented Daniel Gebbers, Domestic Sales Manager. “And, a lot of times, you’re happy if something is easy. Something that’s joyful, on the other hand, might be really difficult, but you find joy in doing it. You find joy in that process and in the outcome. And, in our case, we find joy in the success we can give to our employees and our partners.”
“During this summer’s Organic Produce Summit, we will be showcasing our Grown True organic vegetable line of tomatoes, cucumbers, zucchinis, peppers, and green beans, to name a few,” said Sarah. “Grown in harmony with nature, our Grown True organic vegetables are picked fresh from our fields for consistent quality and taste.”
“I also want to pay tribute to my predecessor, John Allan, whom I have known for many years. John has left Tesco with its business, management, and board in great shape and fit for the future,” said Murphy.