MEXICO - Some flavors lining the produce department are so tantalizing that you must taste them to believe it. This is the theme behind Fresh Farms' newest campaign, Taste to Believe, which aims to draw shoppers to its selection of table grapes through inspiration and flavor.

"We are excited to introduce our Taste to Believe campaign to grape fanatics like us," expressed Charly Molina, Creative Director for Fresh Farms. "We've curated a selection of candy grapes along with a digital brand experience to deepen our connection with our grape lover's community, delivering a unique fruit-eating experience and authentically communicating the dynamic process behind growing these fantastic grapes."

According to a press release, the new campaign's messaging aims to inspire a sense of wonder and enjoyment in consumers, encouraging them to try new products and discover their new favorite flavors.

"We're so proud of the quality of our produce and the work that goes into growing and harvesting it," said Molina. "Our team is passionate about delivering the best possible product to our customers, and we can't wait for them to taste the difference with Fresh Farms."

While inviting consumers to experience the taste and quality that is represented by its popular brand through this campaign, Fresh Farms also visited the "Las Mercedes" grape field to further highlight the quality of its products.

At Las Mercedes, the Fresh Farms team toured the fields with engineers explaining the process and extra care for the multiple grape varieties.

This new campaign comes as the grape season kicks off, with the goal of inspiring a sense of adventure and discovery in the world of fresh produce.

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Fresh Farms