Canadian Produce Marketing Association and Other Associations Voice Support for Bill C-280; Ron Lemaire and Rebecca Lee Comment



OTTAWA, ONTARIO, CANADA - In our Northern neighbor Canada’s House of Commons, MP Scot Davidson’s Private Member’s Bill C-280, the Financial Protection for Fresh Fruit and Vegetable Farmers Act, was tabled for second reading debate. Several trade associations in Canada have voiced their support for this legislation, including Canadian Produce Marketing Association’s (CPMA) Ron Lemaire.

Ron Lemaire, President, Canadian Produce Marketing Association“We are very grateful to MP Scot Davidson for his hard work in bringing this important piece of legislation to the House of Commons,” said CPMA President Lemaire. “We know this is a busy time of the year on Parliament Hill, so we call on MPs to ensure its swift passage through the House. Consumers are very concerned about rising food costs right now, and Bill C-280 would contribute to more stable fruit and vegetable prices because it helps give produce sellers a financial backstop.”

Other associations voicing their support include the Fruit and Vegetable Growers of Canada (FVGC) and the Fruit and Vegetable Dispute Resolution Corporation (DRC). These associations have called on all MPs to carefully consider the positive impact Bill C-280 would have on the fruit and vegetable sector and vote in favor of this bill.

Several trade associations in Canada have voiced their support for the Financial Protection for Fresh Fruit and Vegetable Farmers Act

According to the release, this is a critical opportunity for the government to support the fresh produce sector and safeguard Canadian food security. Bill C-280 would establish a critical financial protection mechanism, a deemed trust, for fresh produce sellers in Canada to help secure payment in the case of a buyer bankruptcy.

The deemed trust would operate similarly to the United States model and would not impose any additional cost to the government. Rather, it would help to ensure that fresh produce sellers can continue to support local economies across the country and provide Canadians with safe, nutritious fruit and vegetable products.

Rebecca Lee, Executive Director, Fruit and Vegetable Growers of Canada“Our members across the country are strong supporters of Bill C-280 and look forward to this bill being passed at second reading and moved on to [the] committee stage for further discussions, debate, and analysis,” said Rebecca Lee, FVGC’s Executive Director.

The perishability of fresh produce, as well as the common industry payment terms, make it impossible for sellers to recoup money lost when a buyer goes bankrupt, continued the release. The recent example of Lakeside Produce in Leamington, Ontario, demonstrates why a financial protection tool is needed to protect our essential sector and food security in Canada.

Visit the Protect Produce Sales website here to learn more about Bill C-280.

For more industry news and updates, keep a tab open for AndNowUKnow.

Canadian Produce Marketing Association


ZAG Technical Services' Greg Gatzke to Join CPMA Panel; Dave McCary Comments



SAN JOSE, CA - If you weren’t already pumped for the Canadian Produce Marketing Association’s (CPMA) upcoming convention, let me give you some news that will get you there. During the show’s “Cybersecurity – Before and After an Incident” panel, ZAG Technical Services Chief Executive Officer Greg Gatzke will be sharing his exclusive insights.

Greg Gatzke, Chief Executive Officer, ZAG Technical Services“It cannot be said enough, cybersecurity is one of the greatest risks to modern agriculture and today’s food supply chain,” Gatzke commented. “As we’ve seen, recent ransomware attacks left businesses unable to operate and food not delivered, highlighting the reach a single attack can have. Cyberattacks do not affect their target alone, but potentially anyone up and down the target’s supply chain, as well.”

The session will be moderated by Oppy’s Steve Roosdahl and presented so industry members from every level of the supply chain can understand the risk and responsibility of cybersecurity challenges. Speaking to the before and after of a cyber incident, the panel will include how companies prepare and protect themselves, what happens when an attack occurs, and how to plan for recovery with limited business interruption.

During CPMA 2023's  “Cybersecurity – Before and After an Incident” panel, ZAG Technical Services Chief Executive Officer Greg Gatzke will be sharing his exclusive insights alongside other industry leaders

According to a press release, other members of the panel include Erik Larsen of Duda Farm Fresh Foods, Kevin Potter of L&M Companies, and Sem Ponnambalam of Xahive. ZAG Business Strategist Dave McCary, a 17-year industry veteran, will also be in attendance at the show.

Dave McCary, Business Strategist, ZAG Technical Services“Every competitive advantage in the fresh food supply chain is dependent on technology for success,” remarked McCary. “Protecting the IT assets of the agriculture industry is how we ensure we can continue to feed the world fresh food, year-round, with consistency and confidence.”

This will be ZAG’s first year at CPMA, so be sure to connect with the team at the event. We hope to see you there!

ZAG Technical Services


California Giant Berry Farms Announces Second Strawberry Supplier’s Sustainability Certification; Joe Barsi and Justin Kosta Detail



WATSONVILLE, CA - Another one is in the bag for California Giant Berry Farms, as it recently gained its second strawberry supplier’s sustainability certification. The grower received the Sustainably Grown certification for its strategic strawberry grower-partner Wysiwyg Farms from SCS Global Services.

Joe Barsi, President, California Giant Berry Farms“As leaders in agriculture, we take our commitment to protecting our most precious natural resources seriously because our futures depend on it,” said Joe Barsi, President of California Giant. “We are constantly challenging ourselves and our growers to find the best ways to reduce water usage, improve air quality, and support the ecosystems in our growing areas and beyond. The recent certification of Wysiwyg Farms demonstrates our commitment to farming for the future and aligns with our strategic sustainability goals.”

SCS is an internationally recognized third-party certification leader. Watsonville, California-based Wysiwyg Farms is reportedly the second strawberry operation in the world to achieve this prestigious certification, following another grower-partner of California Giant, Satsuma Farms, who was the first.

California Giant Berry Farms recently gained its second strawberry supplier’s sustainability certification

Deeply rooted in the stewardship of the land, California Giant’s strategic plan adheres to a triple bottom line approach to sustainability of People, Planet, and Profit. The company noted its goal is to home in on the three pillars of the triple bottom line and ensure all aspects of sustainable agriculture are being served with intent and attention to better serve our customers and the community.

Justin Kosta, Director of Sustainability, California Giant Berry Farms“Working with our existing domestic and international growers to achieve sustainability certifications demonstrates California Giant’s commitment to pursuing an equity-based business model, which we hope will become the gold standard in the berry industry. California Giant strives to be at the forefront of sustainability, resiliency, and social responsibility,” added Justin Kosta, Director of Sustainability at California Giant.

For grower-partner Wysiwyg Farms, sustainability simply makes sense. Recent years have shown a marked increase in buyer and consumer interest in produce grown sustainably, with an emphasis on equitable social practices. This certification further exemplifies Wysiwyg Farms’ founding principles of good stewardship of the land.

SCS is an internationally recognized third-party certification leader, and Wysiwyg Farms is one of only a few strawberry operations in the world to achieve this prestigious certification

California Giant has no intention to slow its sustainability plans. The company will continue to increase sustainability certifications for more of its growers over the next few years.

Find out which one becomes the third certification owner right here on ANUK.

California Giant Berry Farms


METRO Reports 2023 Second Quarter Results; Eric La Flèche Comments



MONTREAL, CANADA - A new program, strong promotional strategies, and more headline METRO’s most recent period of growth. The retailer just released the results for its second fiscal quarter, which ended March 11, 2023. Most notably, METRO surpassed $4.5 million in sales, which is up 6.6 percent from the previous year.

Eric La Flèche, President and Chief Executive Officer, METRO“We are pleased with our results in the second quarter as our teams continued to deliver value to our customers in the current high food inflation environment with competitive everyday prices, growing private label sales, and effective promotional strategies,” said Eric La Flèche, President and Chief Executive Officer. “We will continue to invest in our people, our retail network, and the modernization of our supply chain, and we are well-positioned to achieve our long-term growth objectives. Finally, we are looking forward to the launch of our new loyalty program MOI later this spring.”

According to a release from METRO, the jump in sales is due to the change in demand that came along with COVID-related restrictions.

METRO reported it surpassed $4.5 million in sales, which is up 6.6 percent from the previous year

Other highlights from the report include:

  • Food same-store sales up 5.8 percent
  • Net earnings of $218.8 million, up 10.4 percent, and adjusted net earnings of $225.4 million, up 10.1 percent
  • Fully diluted net earnings per share of $0.93, up 13.4 percent, and adjusted fully diluted net earnings per share of $0.96, up 14.3 percent

For the full report, check out METRO’s posting here.

Stay tuned for more retail news from ANUK.

METRO


California Avocado Commission’s Terry Splane Details Cinco de Mayo Merchandising Tactics



IRVINE, CA - Ah, Cinco de Mayo. A holiday that celebrates victory and independence through one of nature’s perfect mediums: food. As retailers prepare for their Cinco de Mayo sets, one important factor to keep in mind is how best to merchandise one of the reigning kings of this holiday. I speak, of course, of the avocado.

To learn more, I turned to California Avocado Commission’s Terry Splane.

Terry Splane, Vice President of Marketing, California Avocado Commission (Photo Credit: California Avocado Commission)“With the slower start to California avocado harvesting due to weather this season, Cinco de Mayo is generating a lot of excitement since it’s the first big merchandising event when California avocados have promotable volume available,” the Vice President of Marketing shared with me. “The commission is optimizing promotions by offering additional POS choices as well as customized promotion options for retailers to build larger displays in creative ways.”

In addition, retail interest in sampling fresh products for consumers is high, Terry noted. Sampling delicious, diced California avocados or fresh-made store guacamole calling out the California origin is one fantastic ways to boost sales.

To help draw attention to the produce department, CAC also offers in-store promotions, point-of-sales materials including display bins, appetizing recipe content, and social media that connects with consumers to encourage awareness and demand.

California Avocado Commission is helping retailers prepare for their Cinco de Mayo sets with avocado merchandising tips (Photo Credit: California Avocado Commission)

And with Cinco de Mayo falling on a Friday this year, this may spark some at-home parties that rely heavily on avocados for menu inspiration.

“For some retailers, Cinco de Mayo serves as a kick-off for California avocado season. Shoppers associate the California origin most with spring and summer and appreciate seasonal produce,” Terry added. “During the summer, avocado consumption increases. Locally grown California avocados are the preferred avocado origin for consumers in the West, so we encourage retailers to prominently call out the California avocado origin to optimize their spring and summer sales.”

California Avocado Commission has got your back for all of your merchandising needs, and AndNowUKnow has got you covered on coverage.

California Avocado Commission


The Star Group Advocates for Reduction of Single-Use Plastics Ahead of CPMA 2023; David Karwacki Details



ALBERTA, CANADA - At this year’s Canadian Produce Marketing Association (CPMA) Convention and Trade Show, The Star Group is issuing a challenge to industry attendees: Be the change. The grower and supplier is advocating for the reduction of single-use plastics and is calling on the fresh produce industry to conduct trials with next-generation bioplastics.

David Karwacki, Chief Executive Officer, Star Group“Recycling of lower-grade plastics—such as berry clamshells—simply has not become a reality. The vast majority of plastics thrown into our blue recycling bins are sent to landfills or incinerated. Very little of it is actually recycled,” says Star Group Chief Executive Officer David Karwacki. “While some ‘compostable’ plastic alternatives promised a potential solution, this first wave, notably PLA, only composts in ideal, industrial-grade conditions, and most of these facilities reject the material anyway. So, many of these materials are no better than conventional plastics. But there is hope!”

The hope that David speaks of is a new wave of bioplastics that are backyard compostable and break down in a wide variety of conditions. In fact, they will even decompose in a landfill, leaving behind no microplastics.

The Star Group is advocating for the reduction of single-use plastics and is calling on the fresh produce industry to conduct trials with next-generation bioplastics at the Canadian Produce Marketing Association Convention and Trade Show

To support the implementation of these options, The Star Group has partnered with Canadian-based bioplastic manufacturer CTK Bio. The company makes several types of plastic replacing materials that are not only backyard-compostable, but also use waste byproducts in their formulation. This works to divert waste from landfills and ensure carbon neutrality or better.

“This material is very promising as a plastic alternative. We believe the next step is a wide-scale commercial trial to test its overall viability and start to achieve some economies of scale, but we can’t do it alone!” adds David. “This is why we are challenging others in the produce industry to sign our Un-Plastic Pledge and conduct their own commercial trials with their products.”

With enough critical mass, The Star Group believes the pledge can help the industry innovate faster, scale costs more efficiently, and begin to address the serious problem presented by single-use plastic.

To learn more about how you can help be the change, stop by The Star Group’s booth, #329, on the show floor.

The Star Group


Moxxy Marketing Names Eileen Ariza Controller; Karen Nardozza Comments



MIAMI, FL - Client support is top of mind for Moxxy Marketing as it continues its mission to partner with produce industry operators. In that vein, the marketer recently announced that it expanded its team with the addition of Eileen Ariza as Controller.

Eileen Ariza, Controller, Moxxy Marketing“As a finance and operations professional, I understand my role is to support internal clients and enable my teammates to bring Moxxy’s mission to life helping our clients. I see every day how important my role is to allow the team to do their jobs well,” Ariza relates. “The culture and atmosphere at Moxxy are a great fit too. Karen has high standards and expectations, which have contributed to the success Moxxy has attained over the past sixteen years. I collaborate closely with her, and she and I work well together. It’s exciting to work with a strong leader, and be part of a passionate, creative team committed to being the best marketing agency in the industry.”

Based in Miami, Florida, as part of Moxxy’s East Coast team, Ariza brings over 20 years of accounting, financial, and organizational leadership to her position. According to a press release, she is fluent in English and Spanish, complementing Moxxy’s bilingual team.

Moxxy Marketing recently named Eileen Ariza to its team as its newest Controller

Ariza will apply her entrepreneurial spirit to the agency’s creative culture and concierge-style service mindset. She earned her bachelor’s degree in Finance from Florida International University.

Karen Nardozza, President and Chief Executive Officer, Moxxy Marketing“Smooth running accounting, IT, and HR are essential business functions that allow our account service and creative teams to focus on clients and producing the exceptional results we’re known for,” said Karen Nardozza, President and Chief Executive Officer. “As a prior business owner herself, Eileen’s experience and instincts are supporting us in further increasing our high level of service to our clients.”

Nardozza continued, “Eileen is a growth-fueling asset in her role as Controller. Her skills, vision, and tenacity are helping us get set up for the next phase of expansion, and she is freeing me up to focus on what I’m best at—marketing strategy, engaging in our industry, and leading the agency. She fits in perfectly with our nimble, strategy-first culture, and it’s inspiring to see our team gel for the success of our clients as we build Moxxy into an ever-better agency.”

Congratulations to Eileen Ariza on landing this new role!

Moxxy Marketing


Retailers Reveal Five Top Reasons to Attend IFPA’s Retail Conference; Vic Savanello, Daniel Bell, Meghan Diaz, and More Comment



NEWARK, DE - With trade shows back in swing, everyone’s schedule is slowly filling up. Another event on the horizon is a must-attend, according to retailers across the industry. Which event, you ask? None other than The Retail Conference from the International Fresh Produce Association (IFPA).

Joe Watson, Vice President of Retail, Foodservice, and Wholesale Membership, International Fresh Produce Association“This conference is a one-stop shop where retailers, suppliers, and solutions providers can get together to connect, do business, and learn,” said Joe Watson, IFPA’s Vice President of Retail, Foodservice, and Wholesale. “Having a 1:5 buyer-supplier ratio makes this an event where business happens. And because it has limited attendance, it’s easy to make meaningful connections.”

The event itself takes place June 7–8 near Chicago, and it involves ample networking opportunities, industry insights, and so much more.

Industry members are gearing up for IFPA's Retail Conference, which will take place in June

Let’s hear from the retailers themselves on why they’re looking forward to attending.

Vic Savanello, Vice President of Produce and Floral, SpartanNash

Vic Savanello, Vice President of Produce and Floral, SpartanNash“Last year’s IFPA Retail Conference in Chicago was a relaxed opportunity for me to meet with an incredible number of leaders in the produce retail industry, talk about our business, and share some of our experiences over these incredibly turbulent retail times. The retailer attendance is impressive, and with that comes many of the top vendors and suppliers we value an opportunity to connect with.”

Daniel Bell, Director of Produce, Grocery Outlet

Daniel Bell, Director of Produce, Grocery Outlet“As a first-time attendee, I’m looking forward to meeting some new people in the industry as well as seeing old friends. As always, with every in-person event, I’m looking to come away with new insights, information, and hopefully some new suppliers and products for our customers.”

Roland Harmon, Senior Director of Global Food Sourcing, Walmart

Roland Harmon, Senior Director of Global Food Sourcing, Walmart“I am looking forward to this year’s FPA Retail Conference. This event is going to be a great opportunity for me to engage with suppliers and talk about new and exciting product offerings. I hope to see a lot of suppliers this year—at the conference and on the golf course!”

Mark Jewell, Category Manager of Produce and Floral, Hanford Brothers

Mark Jewell, Category Manager of Produce and Floral, Hannaford Bros. Supermarkets“I attended The Retail Conference in 2022 and want to share how engaging the event was. It allowed me to talk to many different business partners face-to-face, to hear how other suppliers and retailers are solving and adapting to the current headwinds and those we all will be facing in the future. If you have been considering attending, or maybe you have never attended, put this event on your 2023 calendar—you will not be disappointed.”

Tony Mitchell, Vice President Corporate Produce, Associated Wholesale Grocers

Tony Mitchell, Vice President of Corporate Produce, Associated Wholesale Grocers“The IFPA retail conference is a great way to engage and connect with industry peers and enjoy the multiple educational sessions offered. The golf outing is a great way to network in a relaxed environment. I would encourage anyone that has not attended to come check it out and walk away with some new Innovative solutions and trends.”

Meghan Diaz, Senior Director of Local Produce, Sprouts Farmers Market

Meghan Diaz, Senior Director of Local Produce, Sprouts Farmers Market“The Retail Conference has a more intimate setting, allowing for connection, networking and educational opportunities. I really enjoyed the golf outing as it gave me the opportunity to meet new vendors and discuss a multitude of topics with them, ultimately giving me a great understanding of their perspective of retail and how, as retailers, we can better approach the business.”

Brian Penfield, Produce Director, Sendik’s

Brian Penfield, Produce Director, Sendik's“Last year when I attended the Retail Conference, I walked away energized and engaged! I found that the conference allowed me to network with both fellow retailers and suppliers on a much more personal level, creating real partnerships for the upcoming year.”

Check back in with ANUK for the latest on trade shows and networking opportunities.

International Fresh Produce Association


Fresh Solutions Network's Side Delights® Brand Launches SPUDS; Kathleen Triou Shares



NEWPORT BEACH, CA - I’ve never met a potato I didn’t like. After hearing of Side Delights® recent launch, I’m inclined to believe it's in agreement with me! The brand’s latest offering, SPUDS less-than-perfect potatoes, was created to mitigate food waste and attract the value- and sustainability-focused consumer.

Kathleen Triou, President and Chief Executive Officer, Fresh Solutions Network®“SPUDS was created for environmentally conscious, food-waste-minded shoppers who understand that potatoes can still be nutritious and taste delicious even if they are cosmetically challenged,” noted Kathleen Triou, President and Chief Executive Officer of Fresh Solutions Network®. “SPUDS potatoes are non-GMO and gluten-free like all our Side Delights branded fresh potatoes. However, these potatoes are not in perfect cosmetic condition. That does not mean that they aren’t good eating potatoes. Peel them for a delicious mashed potato dish, or quarter and roast them. The taste is unaffected if the potato has bumps, blemishes, or is oddly shaped.”

Available in 10 lb bags, this new product lines up with Fresh Solutions Network’s commitment to improving sustainable food management practices and reducing food waste.

 Fresh Solutions Network's new SPUDS less-than-perfect potatoes were created to mitigate food waste and attract the value- and sustainability-focused consumer

According to a press release, some imperfect potatoes will now be packaged and sold under this new product line. Shoppers will appreciate the sustainability benefits as well as the cost, an additional benefit during these inflationary times.

In a report cited by FSN, nearly 120 billion pounds of food is wasted every year, including the produce that goes to waste on farms. As one can imagine, producing food that goes to waste uses up precious resources such as water, energy, and cropland, in addition to causing financial losses to farmers.

With food waste being top of mind from everyone from the buy-side to the shopper, folks are looking for solutions. And the use of imperfect produce is an excellent place to start.

Keep reading us here at AndNowUKnow as we continue to plumb the depths of all things fresh.

Fresh Solutions Network®


Topline Farms Gears Up for CPMA With Cutting-Edge Product Innovations; Dino Di Laudo Tells All



ONTARIO, CANADA - Topline Farms is one producer that is constantly focused on advancing its portfolio through innovation—which is exactly why it is so exciting that the supplier is taking to this year’s Canadian Produce Marketing Association (CPMA) Convention and Trade Show. One of the offerings taking the spotlight is the greenhouse grower’s Apeel-protected Mini Cucumbers, which utilize the same innovative, shelf-life-extending technology that the company optimized to remove plastic from its long English cucumbers.

Dino Di Laudo, Vice President of Sales and Marketing, Topline Farms“Apeel’s technology works to extend the life of produce with an edible, plant-based coating that keeps moisture in and oxygen out, ultimately preventing food waste,” explains Dino Di Laudo, Vice President of Sales and Marketing. “With sustainability increasingly on consumers’ minds, we’re excited to partner with Apeel again on this product to work toward a more sustainable food system using new technology.”

Attendees of this year’s show will also get a look at the grower’s new premium snacking tomato lineup, which capitalizes on multiple rising shopper demands.

One of the offerings taking the spotlight is the greenhouse grower’s Apeel-protected Mini Cucumbers, which utilize the same innovative, shelf-life-extending technology that the company optimized to remove plastic from its long English cucumbers

“Topline Farms’ new product line is designed to cater to consumers who are looking for healthier snacking options that are both convenient and delicious. Our snacking tomatoes are picked to ensure the highest quality and flavor,” Dino shares. “With their small size and portability, these tomatoes are perfect for on-the-go snacking, lunchboxes, or as a healthy addition to any meal. Topline Farms’ commitment to providing fresh, high-quality, greenhouse-grown produce makes our new snacking tomato lineup a great choice as shoppers look to add more healthy options to their diet.”

Topline Farms will also be harnessing CPMA as a prime opportunity to showcase its packaging prowess.

Attendees of this year’s show will also get a look at the grower’s new premium snacking tomato lineup, which capitalizes on multiple rising shopper demands

“Topline is always on the lookout for new, sustainable options for packaging,” Dino adds. “We will be showcasing many of our sustainable options that are ready for retailers looking to move away from plastic. Paper top seals, pulp fiber trays, and paper PLU stickers will all be on display at our booth.”

Topline Farms will be showing off all of these exciting innovations at booth #709 during the show, so don’t forget to stop by!

For more CPMA coverage, stick around with ANUK.

Topline Farms