Past Chair of the Produce Marketing Association Peter Goulet Passes; Bryan Silbermann and Cathy Burns Comment



NEWARK, DE & WASHINGTON, DC - It is with great regret that we report on the passing of Peter Goulet. The veteran was a part of the food industry for 47 years and was a past Chair of the Produce Marketing Association (PMA), an International Fresh Produce Association (IFPA) legacy organization. He was a long-time member and contributor to the fresh produce community and championed food safety.

As Chair of PMA, Peter led the organization forward in the aftermath of the 2006 E. coli outbreak linked to spinach that changed how PMA and the industry addressed food safety.

“You can safely say that Peter played a large role in taking PMA’s role to a much higher level than it had ever been before,” Former PMA Chief Executive Officer Bryan Silbermann reflected. “What flowed from his year as Chair was not only the hiring of our first food safety expert (Dr. Bob Whitaker) a year later, but also the support PMA provided in the creation of the Center for Produce Safety.”

Prior to becoming Chair in 2006, Peter was a consummate volunteer for PMA, where he previously served as Fresh Summit Chair, the Retail Division Board Chair, and member of the Retail Division Board of Directors, the Food Safety Task Force, and Returnable Packaging Task Force to name just a few.

As noted in the release, he also provided his time and expertise to retail advisory boards of the Washington Apple Commission and Ready Pac Produce, as well as served on the Board of Directors for the New England Produce Council.

“Peter was a true produce professional who always had an eye on giving shoppers the absolute best fresh fruits and vegetables and in-store experience,” IFPA Chief Executive Officer Cathy Burns, who worked alongside Peter in her time at Hannaford Bros., stated. “But most importantly, he was a friend and someone who wanted to do right by everyone he met. I will miss him dearly, and the IFPA team extends our condolences and sympathies to Cathy and the whole Goulet family.”

Peter met the love of his life, Catherine Blunt, in 2007, and after a ten-year courtship, they married on August 15, 2020. His family would like to thank The Maine Health Cancer Center staff for their excellent care and compassion during his long 2-plus-year cancer journey.

Services will be held April 2–3 at Cote Funeral Home in Saco, Maine.

We encourage you to read his obituary here.

Our hearts go out to all of Peter Goulet’s family and loved ones during this time.


Windset Farms® Supports Farmworkers, Celebrates National Farmworker Awareness Week; Jeff Madu and LeAnne Ruzzamenti Comment



DELTA, BRITISH COLUMBIA - Farmworkers are a vital part of our industry, and their contributions cannot be celebrated enough. For companies like Windset Farms®, appreciating farmers is a crucial part of their mission and values. As National Farmworker Awareness Week (NFAW) takes place, we sat down with Windset Farms for more insight on what this week means.

Jeff Madu, Vice President of Sales and Operations, Windset Farms®“We’ve been celebrating our farmers since our inception in 1996,” began Jeff Madu, Vice President of Sales and Operations. “Farmworker Awareness Week provides an opportunity for Windset and the industry to acknowledge the essential role of the farmworkers that ground our supply chain and ensure the availability, quality, and safety of our fresh food.”

Windset Farms works to express its gratitude for its farmworkers every day of the year, taking certain steps to further celebrate its workers. These run the gamut from bringing in food trucks for lunches to monthly giveaways and even a soccer tournament.

“We do everything we can to support our employee’s mental well-being and provide mental health initiatives for temporary foreign workers. Last year, we participated in an AgSafe BC music video that depicted a Windset Farms employee’s journey to overcome the struggles they faced working in a new country. The video was part of a province-wide campaign supporting our farmer workers,” Jeff noted.

Aside from its day-to-day support, Windset Farms works hard to make sure that, at the operational level, the company has the proper certifications to support its team. This means that Windset’s facilities are certified by the Equitable Food Initiative (EFI).

With National Farmworker Awareness Week happening, Windset Farms® is one grower spotlighted for celebrating its farmworkers since its inception

“Being an EFI-certified farm builds on Windset’s existing employee wellness programs, providing employees with added trust that we are putting their needs first,” Jeff added. “EFI allows us to support our workers and further promote the importance of buying from socially responsible growers and retailers! Consumers continue to take a real interest in where their food comes from and the workers who help bring that food from farm to table. The EFI label on our products lets our consumers know they are supporting a more sustainable food system.”

A partner of EFI’s since 2017, Windset continues to build on the relationship.

LeAnne Ruzzamenti, Director of Marketing Communications, Equitable Food Initiative“Windset Farms stands out as a leader in the industry with its early adoption of EFI,” LeAnne Ruzzamenti, Director of Marketing Communications for EFI, shared. “The Windset team embraced the worker-manager collaborative team model required for EFI and became the first greenhouse operation to receive an EFI certificate. Since that time, they have been a true best-in-class partner with EFI, helping us grow our reach and recognition within the industry. More recently, Windset served on EFI’s Leadership Team Committee and worked on a waste reduction project at the Santa Maria facility.”

Building awareness of the importance of NFAW is another aspect of the partnership between Windset Farms and EFI, as both see this week as a chance to underscore the value that each person brings to their jobs every day, ensuring a safe food source and quality products.

Windset Farms® has been a partner with Equitable Food Initiative since 2017, and the grower continues to build its relationship to support its employees’ well-being

“EFI Certification demonstrates that we prioritize sustainability, quality, and ethical practices, which are increasingly important factors for businesses and consumers,” Jeff remarked. “This can help us establish long-term relationships with partners who share similar values. We will continue to utilize the opportunity to build awareness of EFI, and our #AlwaysEssential farmworkers, and encourage consumers to show the same cooperation when supporting growers and retailers in the marketplace.”

Keep reading us here at AndNowUKnow for the latest on what’s happening within the industry.

Windset Farms®


GrubMarket's Bryan Barsness Details Leading Products and Upcoming Launches



SAN FRANCISCO, CA - We’ve been following the meteoric rise of GrubMarket for quite some time now. From a flurry of acquisitions to product launches, the company has become quite the name in the produce industry. As we head into Viva Fresh Expo, I wanted to touch base and see what GrubMarket will be promoting at the show.

Bryan Barsness, Vice President of Sales and Marketing, clued me in.

Bryan Barsness, Vice President of Sales and Marketing, GrubMarket“We will be showcasing two of our leading products, WholesaleWare and GrubMarket Orders IO, from booth #917. We will have live demonstrations of both software products. GrubMarket Orders IO is our independent e-commerce and mobile ordering solution, and WholesaleWare is the produce industry’s new leading ERP system,” he explained to me.

Founded in 2014, GrubMarket is a food tech and e-commerce company operating in the United States and Canadian food supply chain, serving both business customers and end consumers. The company provides software-as-a-service solutions (SaaS) to digitally transform businesses throughout the food supply chain.

“Our innovative and proprietary WholesaleWare software suite is a 24/7, cloud-based software-as-a-service platform that provides food industry wholesalers, distributors, and suppliers with seamless financial management, powerful sales and online ordering features, precise inventory management, lot traceability, grower accounting, and automated routing and logistics,” Bryan noted.

GrubMarket will be taking to the Viva Fresh Expo show floor and showcasing two of its leading products, WholesaleWare and GrubMarket Orders IO

He also remarked that attendees and industry members, in general, should pay close attention to exciting news soon to drop surrounding GrubMarket's newest product release into financial services for the fresh industry, GrubPay.

“This is in regard to payments, GL, bookkeeping, reporting, and more,” Bryan said. “We have solutions for you, regardless of what accounting system you use. GrubPay makes it easy for your customers to pay via ACH or credit card. You can also use it to pay your own bills with some of the lowest rates available in the payment space. Imagine if payments for businesses were as easy as Venmo or Apple Pay. Welcome to GrubPay!”

I’m sure booth #917 will be bustling with attendees, so be sure to link up with GrubMarket asap!

GrubMarket


New Zealand Avocado Celebrates 10th World Avocado Conference in Aotearoa, New Zealand; Jen Scoular Shares



NEW ZEALAND - The widespread greenery that covers New Zealand is something to behold, and avocado orchards certainly add to the beauty. The country’s growers will be welcoming industry members next month as they descend upon the 10th World Avocado Congress, hosted in New Zealand for the first time.

Jen Scoular, Chief Executive Officer, New Zealand Avocado Growers Association and President, World Avocado Congress Committee“We are showcasing our wonderful country, our growers, our technology, and of course our avocado sector,” said Jen Scoular, Chief Executive Officer of New Zealand Avocado and President of the World Avocado Congress Committee.

Eight different field days will take 760 delegates to South Auckland, Northland, and Bay of Plenty to visit orchards and packhouses, hear science presentations, and see agritech businesses in operation. Products will be showcased in the orchards while plant and food research presents four topics under a marquee at David French’s avocado and kiwifruit orchard. Delegates will also be taken through the brand-new MAF RODA technology installed at Just Avocados packhouse in Katikati.

TOMRA Food will offer a tour of its Auckland premises prior to the congress as an additional networking opportunity, according to a press release. Then, at the Congress in Auckland, New Zealand, exporters will exhibit in front of over 1,150 delegates from 32 countries.

Industry members will descend upon New Zealand for the first time to attend the 10th World Avocado Congress

New Zealand delegates will hear from over 140 presenters from outside New Zealand on topics from science in avocados to consumer marketing to the sustainability initiatives of Chile, Peru, and the United States. Climate change and sustainability will be a hot global topic. Dr. Brent Clothier will present his climate change research and expertise as a keynote speaker, and four keynote speakers will cover sustainability from different perspectives.

“As an avocado sector, we are both passionate and engaged,” said Scoular. “We recognize the amazing opportunity with the world coming to us. Delegates will learn so much from this congress, it’s professional development you cannot get anywhere else. Learning, sharing, and understanding our global customers, networks, and scientists—this congress has the ability to unlock amazing and diverse opportunities. We know our sponsors, exhibitors, speakers, and delegates will leverage that opportunity.”

As we continue to keep an eye on the global fresh produce industry, keep a tab open for ANUK.

New Zealand Avocado


US Foods Names Andrew Iacobucci as Senior Executive Vice President, Field Operations and Chief Commercial Officer; Dave Flitman Comments



ROSEMONT, IL - Andrew Iacobucci has his eye on the prize. The industry expert has entered a new executive role with US Foods, recently being named as the Senior Executive Vice President, Field Operations and Chief Commercial Officer, effective immediately.

Andrew Iacobucci, Senior Executive Vice President, Field Operations and Chief Commercial Officer, US Foods“US Foods is on a great trajectory, delivering significant value for its associates, customers, and shareholders,” Iacobucci said. “I am eager to bring the learnings from my career experiences here at US Foods to this new role and excited to partner with Dave [Flitman] and the rest of the Executive Leadership Team to build on our momentum.”

Iacobucci joined US Foods in 2017 and most recently served as Chief Transition Officer, according to a press release. He also served as Interim Chief Executive Officer of US Foods from May 2022 to January 2023. Prior to that, Iacobucci was the Chief Merchandising Officer before becoming the Chief Commercial Officer. Prior to joining US Foods, Iacobucci was Executive Vice President, Merchandising for Ahold Delhaize USA and spent 10 years at Loblaw Companies Limited. He is a graduate of Queen’s University in Kingston, Ontario, and University of Toronto Law School.

Andrew Iacobucci was recently named as the Senior Executive Vice President, Field Operations and Chief Commercial Officer of US Foods

In his new role, Iacobucci will oversee the company’s local sales, commercial excellence, merchandising, marketing, CHEF’STORE, US Foods Direct, and MOXē teams and have P&L responsibility for the company’s broadline business. He will report to Dave Flitman, Chief Executive Officer.

Dave Flitman, Chief Executive Officer, US Foods (Photo credit: Business Wire)“I am thrilled that Andrew is taking on this important role as Senior Executive Vice President, Field Operations and Chief Commercial Officer,” said Flitman. “Andrew is a talented, strong, and respected executive, as he proved throughout his leadership as Interim CEO last year and most recently during my onboarding process. I look forward to partnering with Andrew in his new role to drive strong execution of our long-range plan.”

Congratulations to Andrew Iacobucci!

US Foods


Fresh Produce & Floral Council Recaps March Membership Luncheon; Michael Schutt Details



CERRITOS, CA - On Wednesday, March 22, more than 200 eager attendees filled the Sheraton Cerritos in Cerritos, California, for the Fresh Produce & Floral Council’s (FPFC) March Membership Luncheon. At the event, members heard from Chef Nyesha Arrington, Guest Speaker.

Michael Schutt, Chair, Fresh Produce & Floral Council and Director of Produce and Floral, Raley's"The FPFC March Luncheon was a huge hit! We spent time honoring our graduating Apprentices, and Myisha Nathaniel (Raley’s) and Chef Nyesha Arrington held a very engaging Fireside Chat," said 2023 FPFC Chair, Michael Schutt of Raley’s. "We can’t wait for membership to see what we have in store for the 2023 Expo next month at the Anaheim Convention Center."

The luncheon kicked off with Schutt and Rachelle Schulken, Apprentice Taskforce Chair, introducing the 2022 Apprentice Class at the graduation.

The 2022 Class of Apprentices includes:

  • Sandra Aguilera, Calavo
  • Jared Bernardi, Bonduelle
  • Joseph Cowle, B&C Fresh Sales
  • Kathleen Ezell, Wonderful Citrus
  • Katie Gagnon, Grocery Outlet
  • Luis Gonzalez, SunFed
  • John Grecco, Consentio
  • Kyle Lane, Westfalia
  • Kyle Morris, Albertsons
  • Daniel Rosinski, Progressive Produce
  • Charles Rowland, Fowler Packing
  • Bailey Slayton, Country Sweet Produce

At FPFC's March Membership Luncheon, the association celebrated the 2022 Class of Apprentices at their graduation

As a release stated, after the graduation concluded, Shonna Williams, Master of Ceremonies, introduced Fireside Chat Host, Myisha Nathaniel of Raley’s and Guest Speaker Chef Nyesha Arrington.

The discussion covered topics such as increasing produce consumption, partnering with foodservice and retail to better showcase produce and its benefits, and the creative process of putting together a menu. Following the chat, the two held a Q&A session to address members.

This event was made possible through the support of Dennis and Susie Gertmenian, who have supported the program through their donations. Additionally, through the help of Grimmway Farms/ Cal-Organic, which sponsored the 2022 program.

Myisha Nathaniel of Raley’s and Guest Speaker Chef Nyesha Arrington took part in a Fireside Chat, where they discussed increasing produce consumption, the creative process behind putting together a menu, and more

The next FPFC event is the 2023 FPFC Expo on Thursday, April 27, at the Anaheim Convention Center in the North 100 Hall.

AndNowUKnow will continue to update you on the latest industry events and happenings.

Fresh Produce & Floral Council


Oppy Adds North Carolina as Newest Blueberry Growing Region; Tim Crane and Aaron Quon Discuss



NEWARK, DE - If blueberries are what you’re searching for to fill your produce department, Oppy has what you seek. The grower, marketer, and distributor of fresh produce has added North Carolina as its latest growing region to strengthen its position as a year-round blueberry supplier.

Tim Crane, Category Manager of Blueberries, Oppy“North Carolina is an excellent spot to expand our scope and provide an alternative to California blueberries,” said Tim Crane, Category Manager of Blueberries. “With a particularly long season window, it has the potential to be the most extensive deal on the East Coast. We expect a strong inaugural season. Our grower-partner is using state-of-the-art sorting and grading machinery but continuing to handpick, which will make for a superior-quality pack.”

Oppy’s customers in the eastern United States can anticipate North Carolina blueberries starting the last week of April or the first week of May, a release stated. They will be available in both conventional and organic and in a range of sizes, including jumbo. The blueberries will be packed under the Ocean Spray label in all preferred formats.

Oppy has added North Carolina as its latest growing region to strengthen its position as a year-round blueberry supplier

Well-recognized in the produce aisle, Ocean Spray bolsters 96 percent brand awareness across the grocery aisles, helping to boost sales.

The blueberry program will be overseen by Crane, who joined the Oppy team in mid-2022 with over 15 years of experience as a global produce buyer in the United States and the United Kingdom, and Aaron Quon, Executive Director of Berries and Canadian Category Development.

Aaron Quon, Executive Director of Berries and Canadian Category Development, Oppy“I am excited to have made this transition and contribute to this growing category for Oppy and our customers,” said Quon, who added berries to his role at the start of the year after 15 years with Oppy.

For more category updates and expansions, stick with AndNowUKnow.

Oppy


The Little Potato Company's Janet Burton Discusses Updated Messaging and Merchandising Tools



EDMONTON, CANADA - Backed by research, care, and consideration for both customers and consumers, The Little Potato Company recently unveiled its brand refresh. Wielding an updated look, messaging, and more, the potato provider is prepared to assist its partners in meeting shopper demand and boosting product sales in-store and at foodservice. Janet Burton, Vice President of Sales, pulled back the curtain to provide more details.

Janet Burton, Vice President of Sales, The Little Potato Company“What makes The Little Potato Company brand stand out is our pride in being family-owned and committed to family values as well as the fact that we offer a year-round supply of delicious little potatoes,” says Janet. “In our industry, it’s essential to have a consistent supply. Thanks to our amazing field and agronomy teams, we don’t have gaps in supply, so that we can share our nutritious, convenient little potatoes all year long. We’re also committed to sustainability, and it’s rooted in our company purpose: to feed the world better. That’s important to shoppers and something we’re always looking to improve. It’s one of our strategic pillars.”

In addition to offering convenience, The Little Potato Company’s products are highly versatile for all meal occasions—not to mention they are easy and quick to prepare. From appetizers to main courses and side dishes, the supplier’s Little Potatoes are an excellent option for retailers and foodservice operations looking to liven up their menu with a simple and nutritious solution. And with the rise in popularity of vegetarian and vegan dishes, Little Potatoes are practically a no-brainer as they are easily dressed up and complement a wide range of flavors.

Wielding an updated look, messaging, and more, The Little Potato Company is prepared to assist its partners in meeting shopper demand and boosting product sales in-store and at foodservice

To top it off, The Little Potato Company’s varieties are all proprietary, an attractive selling point in the produce aisle. And to help highlight features and benefits, the brand has a wide range of retail support tools to help boost sales.

“We have fabulous merchandising vehicles for our bag products and value-added kits. They come fully loaded, minimizing labor while driving incremental sales and awareness,” Janet explains. “They are very versatile and can be used to merchandise in multiple in-store locations. These display vehicles are eye-catching and drive incremental sales.”

All of The Little Potato Company's varieties are proprietary, which is an attractive selling point in the produce aisles

The Little Potato Company also offers year-round POS materials, updated with the brand refresh to draw consumers’ eyes. Starting March 28, the company will also launch a campaign across North America, which will be supported with a digital ad to showcase its updated image and branding.

With these tools, The Little Potato Company is helping its partners meet growing consumer demands, like convenient and nutritious meals.

Updated branding, packaging, and merchandising tools. What’s next for The Little Potato Company as it strives for growth? Keep an eye on AndNowUKnow for updates.

The Little Potato Company


United Natural Foods, Inc. Announces Retail CEO Michael Stigers' Resignation



PROVIDENCE, RI - Just one day after announcing leadership changes to its executive team, United Natural Foods, Inc. (UNFI) revealed another C-suite change. Chief Executive Officer, UNFI Retail Michael Stigers has announced his intention to resign from his position.

On March 20, 2023, Stigers notified the company of his resignation to pursue another professional opportunity. As noted in the company’s latest 8-K filing, he will remain with the company until May 31, 2023, to enable a smooth transition.

United Natural Foods, Inc. Retail Chief Executive Officer Michael Stigers has announced his intention to resign from his position

According to Stigers’ LinkedIn, he has been the CEO of Cub Foods for over four years.

AndNowUKnow will keep a pulse on the wire, so check back for the latest.

United Natural Foods, Inc.