GUADALAJARA, MEXICO - The 2025 edition of The Mexico Conference, organized by the International Fresh Produce Association (IFPA), concluded successfully in Guadalajara, establishing itself as one of the key gatherings for the fresh produce and floral industry in Latin America. The event brought together the entire supply chain in an environment of collaboration, innovation, and growth.

For three days, the Hard Rock Hotel transformed into a vibrant space where the attendees' energy translated into real business opportunities, strategic learning, and high-level connections. The event welcomed IFPA members, sponsors, exhibitors, growers, buyers, exporters, media partners, and agribusiness leaders from Mexico, the United States, Canada, and more.

Business, Knowledge, and Strategic Alliances

One of the event's highlights was the business matchmaking sessions, which generated more than 150 effective meetings between producers and buyers, confirming the event's value as a commercial platform.

The educational sessions and panels delivered essential content for the sector's current challenges, addressing topics such as North American trade, sustainability, food safety, and demand creation. They also offered practical tools for decision-making and strategy development in the fresh produce industry.

A Diverse, Fresh, and Inspiring Expo

The exhibition area offered a rich showcase of innovation, high-quality products, and specialized services. Exhibitors from different regions shared their offerings with a strong spirit of collaboration and commitment to industry growth.

A Space to Reconnect and Grow

The Mexico Conference 2025 demonstrated that this event is more than just a schedule of activities—it is a meeting point that strengthens the entire value chain. The relationships established, knowledge shared, and opportunities generated reflect the industry's commitment to continued progress.

Next Edition - 2026

IFPA deeply thanks all attendees, partners, and sponsors for their participation and support. The organization is already preparing for the 2026 edition, with dates to be announced soon.

The testimonials speak for themselves:

“Every year, The Mexico Conference exceeds expectations. What we experienced this year—on top of record participation and a great diversity of exhibitors ready to provide solutions for the industry—was an unmatched content program, expert panelists who delivered powerful lessons to attendees, and an atmosphere of curiosity, innovation, and camaraderie.” Ines Massallach, CMO at Imalinx Mexico, Member of the IFPA Mexico Council

“It is an honor for me to have been invited to this event, and an even greater honor to do so in my own country. I congratulate all the organizers and IFPA for their outstanding work in promoting our industry through high-quality events like the one we were part of.” Carlos Bon, Vice President of Sales, Divine Flavor

“I’ve loved being part of the last three editions of IFPA’s The Mexico Conference and witnessing how it has evolved. This year in particular, there were innovations in the organization that enhanced the development of the event and allowed us participants to build excellent networks. Additionally, the speakers were outstanding and shared incredible lessons and advice. Thank you to the entire #IFPAMexico team for inspiring us to keep innovating and to be ambassadors of this beautiful industry!” Karina Reyes, Director of Communication and Outreach at AMHPAC

“Thank you to the IFPA team for hosting such a forward-thinking event. The energy, collaboration, and commitment to growth in our industry continue to inspire. It was a pleasure to join Dante Galeazzi and Alfredo Diaz on the panel as we explored the evolving landscape of trade, consumer demand, and market opportunities throughout North America. Grateful for their insights and collaboration during a truly engaging discussion. Excited about the future of fresh produce across borders!” said Ron Lemaire, President, Canadian Produce Marketing Association.

“It was a great event attended by exporters, importers, suppliers, retailers, and speakers. The conferences were excellent and very comprehensive, with up-to-date information and trends, interesting insights, and perspectives on both the first and second day of the event. Excellent event, congratulations!” said Myrna Castro, Manager of Mango Export Packing Facilities, EMEX.

“We firmly believe that collaboration with IFPA and its extensive network of companies and individuals who share this vision makes The Mexico Conference an essential place and moment to participate. We are honored to be an active part of IFPA’s activities throughout the year, with The Mexico Conference being one of the most visible and impactful. We are delighted to collaborate and look forward to continuing to do so in the years to come,” said Juan Labastida, Marketing Manager Mexico and Central America at Enza Zaden, Member of the IFPA Mexico Council.

“This event exceeded my expectations. If you're looking for a vibrant space to truly propel your business forward, this is it! Top-notch Networking: The connections I made were invaluable. From potential local collaborators to international distributors, the conversations flowed, and the opportunities felt tangible. IFPA’s Mexico Conference isn't just an event; it's an injection of energy and knowledge for our industry,” said Fernando Retolaza, Fresh Produce Specialist.

“An inspiring event in Guadalajara that brought together over 400 leaders, experts, and professionals from the agricultural sector across more than 10 countries. Over two days, we witnessed strategic business roundtables, educational sessions, and valuable connections driving the industry toward a more sustainable and prosperous future. We would like to congratulate Rubén Ramírez Carballo and all IFPA team for an exceptional event! Thank you, International Fresh Produce Association, for creating such an inspiring space for idea exchange and opportunity creation.”

MINNEAPOLIS, MN - WPS Fresh continues to accelerate its growth in fresh cut with the launch of a new line of in-house prepared sandwiches, salads, and deli items under the brand Harvest Bites. This expansion marks a strategic milestone for the company, bringing a more complete fresh solution to its retail and foodservice partners.

The new product line is made possible by a full-scale renovation completed in January, which expanded WPS Fresh’s processing footprint by more than 4x its previous capacity. This investment strengthens the company’s retail capabilities and enhances leafy greens production, allowing for a broader range of fresh, ready-to-eat offerings—all backed by WPS’s trusted cold chain and distribution network.

“This expansion allows us to deliver more value to our partners by offering a turnkey fresh cut solution that includes core commodities and now complete meal components,” said Jeremy Taylor, VP of Sales & Marketing at WPS Fresh, in a recent press release. “With Harvest Bites, we’re giving customers the convenience, flexibility, and quality they need to win with today’s shoppers.”

Targeted toward grocery, c-store, deli, and micro market channels, the Harvest Bites line features a mix of everyday staples and rotating seasonal favorites. In addition to the WPS-branded items, private label programs are available to meet customer-specific needs.

Early interest has already shown strong momentum, with customers looking at the new offerings to drive added value from their existing WPS Fresh programs.

“This expansion has already helped our partners strengthen their total value proposition to shoppers by bundling our core produce commodities with a growing range of fresh, ready-to-eat options,” added Taylor.

WPS Fresh plans to continue expanding the Harvest Bites portfolio, adding regional and seasonal items to meet local demand and further differentiate their retail offerings.

This move reinforces WPS Fresh’s long-term commitment to solving customers’ biggest challenges through strategic investments in infrastructure, innovation, and vertically integrated solutions.

For more information, visit www.wpsfresh.com or contact [email protected]