Alltown Fresh™ Opens Its Newest Fresh Convenience Market In Schenectady, New York
WALTHAM, MA - Fresh has never been so convenient as in the year 2020, fruits and vegetables are simply a few clicks away. Alltown Fresh™ is an expert in the combination of fresh food and convenience, and recently announced the grand opening of its newest location in Schenectady, New York. The new market features fresh food choices and made-to-order meals including organic, natural, gluten-free, vegan, and vegetarian options made with locally sourced ingredients. To commemorate the opening of the new location, Alltown Fresh will host an outdoor "Fresh Launch" event open to the public where guests can taste the menu of fresh eats and pick up various giveaways.
"We are extremely excited to bring the Alltown Fresh concept to Schenectady. The opening of this location marks our fifth new store in under two years, and our first market in New York. Our core belief is that nobody should have to sacrifice healthy, fresh food options for convenience, therefore each item on our menu is carefully selected to meet the needs of our guests," said Eric Slifka, CEO of Global Partners LP. "We understand how difficult the past few months have been, and our team was quick to implement contactless ways to shop including curbside pickup of our entire menu, crates of fresh groceries, and meal prep kits. Given the current times are still uncertain, we hope the Schenectady community can look to us to pick up their morning coffee ahead of a video conference or call ahead to order dinner for their family."
According to a press release, the new 4,800-square-foot market focuses on creating an elevated, farmstand-like experience by providing a menu of healthy options such as made-to-order all-day breakfast, fresh salads, smoothies, sandwiches, bowls, and more. Guests have endless options such as the "Southwest Scramble" made with cage-free eggs with cream, roasted peppers, corn, onions, cilantro, lime, black bean smash, and salsa roja, or they can opt for the "Fresh Falafel" filled with vegetables including eggplant, arugula, tomato, and cucumber, along with falafel fritters, garlic hummus, and zhoug on a whole wheat wrap.
The company's "Fresh Launch" event on August 20 will feature Chef Joshua Smith, Alltown Fresh's Director of Culinary Innovation, and his team as they cook up fresh eats from the menu all afternoon. The event will also feature a ribbon cutting ceremony, giveaways, and a raffle.
Additionally, the event will include:
- Ribbon Cutting: An official ribbon cutting ceremony will take place with Eric Slifka, CEO of Global Partners LP; Ray Gillen, President of Metroplex; Jim Salengo, President of the Downtown Schenectady Improvement Corporation; and several City Council members
- Outdoor Eats: Local tomato bruschetta and rosemary focaccia, street corn, heritage pork carnitas tacos, vegan mushroom tacos, roasted corn salsa fresca, and tortilla chips along with the entire menu of fresh options
- Giveaways, Raffle, and Fuel Discount: Giveaways will be distributed throughout the event, including aprons, reusable straws, and bamboo cooking spoons. To add, Alltown Fresh will be raffling off (2) Taco Night Meal Kits and (2) Fresh Falafel Meal Kits. A fuel discount for regular unleaded at $1.89 will be offered from 12 a.m.-2 p.m.
Like I said, fresh food and convenience are two peas in a pod these days. For more unique initiatives from companies across the industry, keep a tab open for ANUK.