Amazon Adds New Prime Member Perk for Whole Foods Shoppers
SEATTLE, WA - Amazon’s dive into grocery is proving fruitful for shoppers with Prime memberships. This week, the e-tailer announced that Prime members will get an additional 10 percent off hundreds of sale items as well as receive access to weekly discounts on select best-selling items.
"This new Prime benefit at Whole Foods Market is a perfect pairing of healthy and delicious food at even more affordable prices," said Amazon Prime’s Vice President Cem Sibay. "Our vision is that every day Prime makes your life better, easier, and more fun, and shopping at Whole Foods Market with exclusive deals and savings is all of this and more."
While the deals and savings will initially roll out in Florida only, Prime members nationwide will get a chance to tap into these deals starting this summer. The deals will be featured in stores as well as on the Whole Foods Market app. However, Amazon is giving nationwide shoppers a sneak peek of what’s to come, announcing from May 16 to May 22, Florida will have access to offers like:
- Organic strawberries: 1 lb for $2.99, save $2
- Magic Mushroom Powder: 50% off
- Sustainably-sourced, wild-caught halibut steaks: $9.99/lb., save $10/lb
- Cold brew coffee at Allegro coffee bars: 50% off 16 oz
- KIND granola: 11 oz. bag 2/$6
- 365 Everyday Value sparkling water: 12-pack case buy one, get one free
- Plus, an additional 10% off hundreds of sale items throughout the store
“We’re thrilled for Whole Foods Market to be part of the Prime experience,” said John Mackey, Co-Founder and CEO of Whole Foods Market. “By offering greater discounts on sale items, and exclusive deals like $10 off a pound for sustainably-sourced, wild-caught halibut, launching savings for Prime members is an amazing opportunity to bring our industry-leading quality standards and delicious food to more customers at a better price.”
According to a press release, Amazon and Whole Foods Market have reduced prices for all customers on hundreds of grocery items, like organic baby kale and broccoli; responsibly-farmed salmon, raw shrimp and tilapia; animal welfare-rated lean ground beef; and organic and no-antibiotic, boneless skinless chicken breasts.
Earlier this year, Amazon also launched free two-hour delivery on Whole Foods Market groceries through Prime, as well as made in-store shopping more convenient for both of the companies’ shoppers thanks to Amazon Lockers, where customers can pick up and return online Amazon purchases.
Will Amazon’s latest move pacify shoppers and continue to help the company find success in grocery? AndNowUKnow will continue to report with the latest.