Associated Wholesale Grocers Celebrates Renewal of Relationship With Givex; Randy Lane, Stacy Bowen, and Bill Gray Comment
TORONTO, CANADA & KANSAS CITY, KS - In retail and produce, relationships are pivotal to success. This is something Associated Wholesale Grocers (AWG) knows to be true as it celebrates the renewal of its 15-year partnership with Givex, which has helped support over 600 independently owned supermarkets.
“We couldn’t be happier to continue our relationship with Givex,” Randy Lane, AWG’s Director of Advertising and Marketing, said. “To continue to leverage Givex Rewards’ capabilities from traditional loyalty program essentials like points and fuel programs to matching vendor deals with shopper history, personalized coupons, and more helps us drive sales for our member retailers.”
Back in 2015, AWG rolled out the Shopper Engagement Platform (SEP), its in-house loyalty, digital coupon, and data marketing program, a release explained. It was originally powered by Loyalty Lane, which became Givex in 2022, and is now used by more than 600 member retailer locations, processing over $3 billion in retail sales.
Additionally, 500-plus AWG retail locations are receiving exclusive digital coupon content created by AWG and its authorized vendors, such as Kraft, Avocados from Mexico, and more, through Givex’s proprietary Enterprise Coupon Portal (ECP).
“Givex has been a true partner as we work together to provide value for our retailers and ways to engage the vendor community with the value of SEP,” said Stacy Bowen, AWG’s Vice President of Sales, Support, and Solutions.
Givex will be showcasing its Rewards and Community Rewards solutions at the 2023 NGA Annual Conference in Las Vegas and at AWG’s 2023 Annual Innovation Showcase, taking place in Overland Park, Kansas, from March 20–22.
“Our partnership with AWG has been incredibly successful since 2007 and continues to grow. The program’s focus is two-fold: providing value for the retailers’ shoppers and driving sales and profits for the grocery retailers,” said Bill Gray, President of Givex Rewards. “Now, with the support of Givex’s full suite of solutions and global footprint, we are primed for growth across all channels in the grocery space.”
With this partnership renewed, what innovations will AWG and Givex bring to the ally’s grocery partners to distinguish them in the sector? Stay tuned to AndNowUKnow to find out.
