EMERYVILLE, CA & SAN FRANCISCO, CA - Grocery Outlet first made its foray into the e-commerce space in October 2021 when it entered a new partnership with Instacart. Now, the chain is expanding this advantageous partnership, announcing that shoppers will have access to nearly 400 Grocery Outlet stores nationwide through the Instacart platform.

“We remain excited about the long-term potential of our e-commerce initiative and partnership with Instacart enabling us to expand our customer reach,” said Eric Lindberg, Chief Executive Officer at Grocery Outlet. “Following positive results from our pilot, we recently completed a rollout to nearly all stores. While it’s only been a few weeks since the rollout, we are pleased with the smooth execution and the favorable response from Independent Operators and customers so far.”

With this expansion, customers can now access the broad and affordable selection of fresh produce and pantry staples they know and love from Grocery Outlet online and have orders delivered in as fast as an hour.

According to the grocery ally’s blog post, Instacart is focused on creating more ways for its partners to grow, thrive, and serve customers for the long term. The company is dedicated to building e-commerce businesses that help retailers meet their goals, and through its expanded partnership, Instacart is excited to amplify Grocery Outlet’s value as it helps to deliver to customers nationwide.

“Grocery Outlet has provided millions of customers with an affordable, quality selection of fresh produce and pantry staples for more than 75 years. We know accessibility matters, and our successful pilot proved the value delivery in as fast as an hour provides Grocery Outlet customers,” said Chris Rogers, Vice President of Retail at Instacart. “As consumers continue to seek value, selection, and convenience, we’re proud to support Grocery Outlet as the retailer continues to build an engaging online experience for their customers.”

The partnership now includes stores located in California, Oregon, Washington, Pennsylvania, Idaho, Nevada, and New Jersey.

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Grocery Outlet Instacart