Healthy Family Project Reports Record Attendance at Southern Exposure; John Shuman Shares
ORLANDO, FL - Records were broken at Southeast Produce Council’s Southern Exposure this year. Healthy Family Project reported that over 200 attendees gathered for the organization’s annual Southern Exposure reception. All industry members present were there to celebrate the cause marketing programs, which have raised a total of $7.3 million for families in need.
“It’s humbling to look back at what started as a small in-store cause marketing promotion to what Healthy Family Project has become today,” said John Shuman, President of Shuman Farms and Founder of Healthy Family Project. “With the support of our retail and produce company partners, we are delivering best-in-class cause marketing programs influencing millions of families to eat healthier while also giving back to charities across the U.S.”
The Healthy Family Project success story from the past year was broadcast on screens and included testimonials from 2021 retailers. Guests were outfitted with the popular Fruits & Veggies & Giving Back t-shirts, which are used across produce departments to showcase the willingness of our industry to give back through education, resources, and donations.
Shuman, along with retail and digital program partners, gathered for the check presentations, totaling $250k raised in 2021 and benefitting Feeding America food banks as well as Our Military Kids and Foundation for Fresh Produce. According to a press release, the checks were presented for each 2021 Healthy Family Project retail and digital program, including Associated Wholesale Grocers (AWG) Springfield Division, Coborn’s, Military Produce Group, Publix Super Markets, Rouses, and Stop & Shop, as well as digital programs Power Your Lunchbox and Mission for Nutrition.
The Healthy Family Project booth featured a display showcasing the profound impact of healthful food choices. Upcoming 2022 programs include the AWG Springfield Division, AWG Oklahoma Division, Coborn’s, Military Produce Group, Publix Super Markets, and Stop & Shop. Digital campaigns include Mission for Nutrition, which launched on March 1, and the annual Back to School with a Healthy Family Project program that will launch in August 2022.
Cheers to Healthy Family Project and the industry partners who make its mission a reality.
