IFCO Systems Begins Servicing Moroccan Imports; Michael Pooley Shares
MUNICH, GERMANY - IFCO Systems is stretching its legs and expanding its footprint, taking its next step in Morocco. The packaging provider recently announced that it is opening a service hub in the African country in order to support its retail partners in importing fresh produce and offering its services to local producers.
“We are delighted to expand our operations to Morocco, a source of fresh produce of growing importance to our retail partners,” said Michael Pooley, Chief Executive Officer at IFCO Systems. “In addition to the general benefits of IFCO RPCs—like reduced CO2 emissions and food waste, better protection and superior ventilation of products, as well as reduced costs—we are now providing retailers and growers operating in Morocco with more sustainable packaging solutions and facilitating the procedures related to import and export procedures. Expanding our network of service centers to Northern Africa demonstrates our commitment in making the fresh-grocery supply chain more environmentally friendly and supporting our customers where needed."’
The new legal entity and service hub is located in Casablanca, Morocco, and began operation on October 1, 2022, a release stated.
Imports from Morocco have become increasingly important for fruits and vegetables as climate conditions in the country offer European distributors the chance to source fresh produce year-round. This also enables Morocco’s agricultural sector to keep growing.
Currently, most Moroccan produce is being imported in single-use packaging as retailers have faced administrative obstacles when it comes to reusable packaging, as no pooler has been represented in the country. Now, IFCO is one of the first and only poolers to open a legal entity in Morocco, making it easier for its European retail partners to manage RPCs.
To learn more about this expansion, click here.
For more updates on IFCO’s growth in Morocco and other countries, keep reading ANUK.