Indianapolis Fruit Company New Design for Garden Grillers, Homegrown Organic Fall Fruit Offerings by Sarah Hoxie


Indianapolis Fruit Company New Design for Garden Grillers, Homegrown Organic Fall Fruit Offerings by Sarah Hoxie



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Homegrown Organic Farms is diving into its Fall fruit category. The company will kick of the season with organic Asian Pears and Thompson grapes; and will then move into pomegranates and persimmons. Homegrown's Hosui Asian Pears are also back and will be available for a limited time. The company has picked up some new growers this year in order to continue building the company's organic pomegranate and persimmon offerings. Cherie France, Marketing Manager, tells AndNowUKnow, "Nothing says “fall” better than organic pomegranates and persimmons. The rich flavors and vibrant colors are always a great addition to any home." Homegrown provides retailers with resources that include POS material, in-store-demos, and social media support to help customers merchandise the wonderful organic fruit.
The Indianapolis Fruit Company is launching a new design for its Garden Grillers Grilling & Oven-Roasting Kits. The revamp presents a cleaner & more consistent look across the product line. In addition, an enhanced view of the product along with color differentiations will help consumers identify the products. The company has retail marketing support in the works with new POS on the way. Antonia Mascari, Marketing Manager, tells AndNowUKnow, "We have identified specific films that meet the individual respiration rates to optimize flavor and are amending tray sizes to optimize product fill, quality and appearance. Indianapolis Fruit is excited to debut our new product to retailers this Summer."


Companies in this Story


Indianapolis Fruit Company

Produce a fresh experience together. This statement is our beacon as we focus on leading the market. It distinguishes our…


Homegrown Organic Farms

Our commitment to the organic produce industry began in 1998 as a single devotion to exclusively grow and market…