Industry Leaders Discuss Empathy in Marketing During United Fresh Produce Association's BrandStorm™
WASHINGTON, DC - United Fresh Produce Association’s sixth annual BrandStorm event is just around the corner, and many of us will be getting a lesson in empathy. Taking place March 9-11, the anticipated event will feature two sessions led by key industry leaders designed to facilitate dialogue around empathy in marketing.
“Empathy is a lens through which all of our marketing communications decisions are made,” shared Ajit Saxena, Public Relations and Digital Marketing Manager, Mucci Farms, who will be joining the discussion. “Consumers want to develop relationships with brands, and the feeling is mutual. It’s important that our marketing echoes that sentiment by placing a high degree of emphasis on analyzing our often unpredictable social culture, in real-time.”
The session will take place online on Tuesday, March 9, at 2:00 pm EST, as noted in a press release, during which Saxena and Healthy Family Project Managing Director Amanda Keefer will open up a dialogue with United Fresh’s Vice President of Marketing and Communications, Mary Coppola, surrounding the ways to navigate empathy in consumer marketing during a time when emotions and opinions are running high.
Following the Taking Temperature: Empathy in B2C Marketing session, Raina Nelson, Executive Vice President of Business Development, Renaissance Food Group; Melissa Moore, Marketing Manager, Pure Flavor; and Abby Prior, Senior Vice President of Sales and Marketing, BrightFarms, will host Taking Temperature: Empathy in B2B Marketing, guiding a dialogue of where empathy belongs in B2B marketing and allowing attendees to share their own experiences and strategies.
“Our cultural climate presents so many opportunities to get it wrong and even more opportunities to do it right,” said Prior. “I look forward to engaging my marketing peers across the industry to learn how each of us has brought empathy into our business relationships, corporate cultures, and even personal experiences.”
United Fresh members can attend BrandStorm for $495, with discounts offered to marketing teams from the same company at the reduced rate of $395 each when you register two or more colleagues. Non-members can attend the event for $695. Click here to register.
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