IMMOKALEE, FL - The color red comes in many shades, each conveying their own personality. Lipman Family Farms brings an energetic and fresh air to the produce aisle through the unique qualities of its exclusive Crimson™ tomato variety. As the supplier reaches its peak season in Florida, the team is ramping up to showcase at the Southeast Produce Council’s Southern Exposure.

“As the flexitarian lifestyle trend continues to grow in popularity, consumers are gravitating toward a variety of fresh produce that they can depend on consistently and are available to them throughout the year,” said Marketing Manager Morgan Stuckert. “Fifty-four percent of consumers say they are eating more fresh produce compared to a year ago.”

An exclusive Lipman field-grown variety, Crimson tomatoes offer a longer shelf-life, predictable ripening behavior, and uniform presentation, according to a press release. The variety’s vibrant and visual display attracts shoppers, while its year-round consistency aids retail and foodservice partners nationwide as the demand for healthy, long-lasting, and fresh produce continues.

Crimson tomatoes are picked at peak freshness and specially bred for their signature deep red color, intense flavor, and high lycopene content with antioxidant properties to provide consumers with maximum health benefits.

Lipman’s research and development (R&D) team focuses on ways to improve the Crimson variety to better withstand new diseases and enhance its color and flavor throughout the growing season. Additionally, Lipman invests in R&D for innovative and enhanced varieties of tomatoes and other vegetables in the controlled environment agriculture space.

“We strive to custom-grow the best variety of produce for our customers, which is why it’s important that we lean heavily into quality research and development for our varieties,” said Stuckert. “Our R&D teams partner closely with our farms and greenhouses for deep insight on how to improve harvesting techniques and varietal innovation to enhance the experience of fresh produce from the grow-side to the end-user.”

At Southern Exposure, you can expect to see Lipman’s innovative offerings, including Crimson tomatoes, fresh-cut produce, and greenhouse-grown Suntastic products. Attendees can also speak to sales representatives or check out additional Lipman resources, like the Spring 2022 NewsBites newsletter. There will also be a virtual reality set available for those wanting to take a 360-degree farm tour! 

Be sure to stop by booth #124 to check it out.  

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Lipman Family Farms