Lyft Seeks Slice of Food Delivery
SAN FRANCISCO, CA - Food delivery continues to climb up as a preferred method for consumers seeking to spice up their daily routine. Lyft has taken note of this and is currently working on cutting a slice of the foodservice pie for itself.
“What we’re hearing from restaurants is they’re looking for a partner who will not charge 30 percent commission, but still offer delivery service,” Lyft President John Zimmer told Reuters in an interview ahead of the company’s third quarter earnings release, adding that the service would offer new income opportunities to drivers.
Zimmer stated that the company was looking to enter what it considered an untapped market by offering a new format delivery service for restaurants without launching a full-fledged consumer-facing platform for food delivery. The news source states the new service would help make up for a 48 percent drop in quarterly revenue and a slow recovery of ride-hail demand.
Lyft announced a partnership with Grubhub in October that allows Lyft’s loyalty program members free restaurant delivery from Grubhub restaurants. While the company said it was in the “early days” of building such a business, the offer is aimed at undercutting the prices Uber, Grubhub, and other food delivery services charge restaurants for every order.
How will the foodservice sector continue to evolve as new challengers emerge? Keep checking back to ANUK.