Oneonta Sponsors and Rides Tour de Fresh
Oneonta is a Gold Sponsor and staunch supporter of the Tour de Fresh, a four-day, 275-mile cycling event along California's coastline.
According to a press release, the company will also be cheering on one of its own during the lead-in to 2014's PMA Fresh Summit in Anaheim. Tom Drury, member of Oneonta Starr Ranch Growers' domestic sales team, will represent the company as one of 40 riders in the event. This guy sounds like a serious contender. Drury is a veteran cyclist and an Ironman participant. His strategy is to train according to the time of year and "what's on the race/adventure calendar for the season."
"If there is an Ironman on the horizon, I’ll log 300-450 miles a week. If my climbing partners and I have a speed ascent of Mount Rainier or Mount Hood, it’s more like 200-300 miles per week on the bike," Drury commented.
Cindy Jewell, director of marketing for California Giant Berry Farms and Anthony Gallino, vice president of the California company’s sales, came up with the idea for the not-for-profit event, with the goal of raising funds to finance the school salad bars. The inaugural event is part of an industry-wide effort to provide healthy, fresh options for schools and education for students and educators.
"We are very committed to United Fresh’s ‘Let’s Move Salad Bars to Midwest Schools’ campaign," said Oneonta Marketing Director Scott Marboe. "Providing a good selection of fresh fruits and vegetables to kids in school is a big step in the fight against childhood obesity and other health issues. We’re proud to do this and proud of Tom for his part."
According to Tour organizers, the inaugural ride is a collaborative industry event that starts in Carmel, CA, on October 13 and finishes in Anaheim on October 16, just in time for PMA Fresh Summit.
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