ST LOUIS, MI - The first step a shopper takes into a grocery store is the most important. This is where they take a moment to observe, taking in their surroundings to understand the retailer’s commitment to their shopping experience. In an effort to bolster its brand, Save A Lot has unveiled new plans to modernize its look, reflecting the company’s commitment to providing value, quality products, and neighborhood support to its local communities.

“As we continue to focus on becoming the brand of choice for our customers and a go-to source in our local communities, it was important that our logo, stores, and marketing reflected and reinforced our mission of providing quality products at budget-friendly costs that consistently exceed the expectations of our customers,” said Kenneth McGrath, Chief Executive Officer. “This refresh positively supports our efforts to further evolve and gain new shoppers, retain our current shoppers, and increase our basket size. We’re particularly pleased to collaborate and co-invest with so many of our independent retail partners to make this possible."

To launch the new initiative, Save A Lot is working with its independent license owners to remodel a third of its fleet in 2021, with plans to remodel all 1,000 stores by 2024, according to a press release. The new design offers a contemporary evolution of the brand inspired by feedback from both employees and customers.

Inside the stores, shoppers will find a lighter and brighter footprint featuring new décor, creating an enhanced shopping experience. Each store will offer a strong assortment of regional products, including a large variety of localized product brands. This new blueprint will build on the success of the retailer’s recent market-wide upgrades in St. Louis, Denver, and Tampa.

In addition to the revamp across its physical stores, Save A Lot is also aiming to revitalize its brand through the expansion of its digital marketing efforts, including the launch of a 99 Days of Summer campaign between May 31 and September 6. The 99 Days of Summer focuses on providing fun, value-saving digital offers to shoppers, as well as weekly digital coupons and summer sweepstakes prizes.

To further bolster its retail presence, Save A lot has also announced it has selected VIA Agency as its marketing agency of record, which will manage creative activations and marketing strategy to play a key role in Save A Lot’s ongoing brand revitalization.

AndNowUKnow will keep our eyes out for this retailer's next play, so stay tuned.

Save A Lot