BENTONVILLE, AR - Each retail chain has a certain je ne sais quoi unique to their footprint. Walmart is no different, with consumers long being driven by the retailer’s welcoming big-box format. Now Walmart is setting out to elevate its shopping experience, unveiling a long-awaited new format with innovation at the forefront.

“Today, our imagination becomes a reality as we unveil a completely new look and feel focusing on a digitally enabled shopping experience,” said Janey Whiteside, EVP and Chief Customer Officer. “Developed through a customer-centric lens, the design creates an elevated experience that appeals to shoppers through a sleek design aesthetic, a layout that spotlights products, and an end-to-end digital navigation that guides customers throughout their journeys.”

According to a statement penned by Whiteside, this monumental transformation has been several years in the making. Convenience reigns supreme in 2020, which is why Walmart aims to streamline the shopping experience by saving its customers time and becoming more familiar with the retailer’s brand.

Walmart’s new format includes:

• Omni-Shopping Spark and Optimized Entrance - updated signage on the exterior and interior of stores to reflect the Walmart app icon, creating an instant omni-shopping experience in the customer’s mind
• Airport Inspiration and Product Spotlight - developed simple yet thoughtful designs to replicate airport navigation efficiencies and optimized product layout, bringing greater visibility to key items
• Contactless Checkout and Payment - implemented self-checkout kiosks and contactless payment solutions, including Walmart Pay and Scan & Go services

Whiteside divulged that Walmart will be rolling out the new format by the end of the fiscal year at 200 Supercenters, with plans to reach 1,000 stores by the next fiscal year.

As retail competition continues to heat up, keep a tab open for us at ANUK.

Walmart