Walmart to Roll Out Delivery Unlimited to More than 1,400 Stores Across the Country
BENTONVILLE, AR - It seems that grocery delivery is a norm now; shoppers prefer the convenience of their groceries and food items delivered to their houses at the push of a button without the need of having to interact with society. I for one do. However, Walmart is taking it a step further—the company has a delivery service named Delivery Unlimited where customers have the option to pay a yearly $98 fee or a monthly $12.95 fee to receive unlimited Walmart Grocery Delivery orders.
“Grocery Delivery takes convenience to a new level, and our customers love it. With Delivery Unlimited, we’re providing incredible value for our customers and leveraging our unique assets to save them both time and money,” said Janey Whiteside, Chief Customer Officer.
According to Walmart’s press release, the retailer saw resounding success during its pilot earlier this year in Houston, Texas; Salt Lake City, Utah; and Miami and Tampa, Florida. The company intends to expand the program to all 200 metro areas currently offering Walmart’s Grocery Delivery, reaching to 1,400 stores later this fall. By the end of the year, the service will be available in more than 1,600 stores and more than 50 percent of the country.
“We’ve been investing in our online grocery business by quickly expanding our Grocery Pickup and Delivery services. Delivery Unlimited is the next step in that journey,” said Tom Ward, Senior Vice President, Digital Operations, Walmart U.S. “By pairing our size and scale and these services, we’re making Walmart the easiest place for [customers] to shop. Combine that with the value we can provide, our customers can’t lose.”
The delivery service employs 45,000 personal shoppers to handpick the products and has various delivery services. The membership comes with a free 15-day trial, and customers will continue to have the option to pay a per-delivery fee without a membership. Grocery Pickup is still available in nearly 3,000 stores where customers can have curb-side pickup.
How will this latest strategy place Walmart in today’s market? Keep reading ANUK as we report on the latest.