Wonderful® Pistachios Launches “I Am Groot” Partnership With Marvel Studios; Adam Cooper Comments
LOS ANGELES, CA - Baby, teenager, or adult, we all love Marvel Studios’ Groot. The adorable Guardians of the Galaxy character will be representing Wonderful® Pistachios in a new campaign called Groot Gets Crackin’, based on Marvel’s new “I Am Groot” collection of original shorts. The company will enlist TV spots, limited-edition packaging, digital and social media, national sweepstakes, fan experiences, and point-of-sale displays in-stores through August 31.
“Whether you’re battling aliens or afternoon cravings, Wonderful Pistachios are a healthy, tasty treat that will make any fun nut want to dance,” said Adam Cooper, Senior Vice President of Marketing, The Wonderful Company. “To us, this felt like such a natural collaboration, one that we could really grow from the ground up and have a lot of fun across the galaxy.”
The collaboration kicked off with a custom 15-second TV spot that will run across linear TV, streaming, digital, social, and in select theaters. Fans of the adorable character will also be captivated by a limited-edition 24 oz bag of Wonderful Pistachios Roasted & Salted, which will be available starting in early July and sold exclusively in-store and online by Walmart in the United States while supplies last.
A Groot Gets Crackin’ sweepstakes has also been launched and is open now until August 28, 2022. The winners will be selected at random, a press release noted.
“Groot is such a fan-favorite character, and Wonderful Pistachios’ 360-campaign is putting the little guy front and center,” said Mindy Hamilton, Senior Vice President of Global Partnership Marketing with Marvel Studios. “Our creative team worked hand-in-hand with 'I Am Groot' filmmakers, Wonderful Pistachios, and Framestore to create maybe the cutest advertisement ever.”
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