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WP Produce Grants Opportunities to Florida Avocado Growers and Retailers with Buy Local Programs; Christopher Gonzalez and Desiree Pardo Morales Detail

WP Produce Grants Opportunities to Florida Avocado Growers and Retailers with Buy Local Programs; Christopher Gonzalez and Desiree Pardo Morales Detail



MIAMI, FL - The avocado category is bringing more dollars into the produce department as the season for Florida-grown Tropical Avocados sees a strong start. As reported by WP Produce, initial insights from growers reveal increased volumes for the 2022 season, with promotable volumes available from June through August.

Christopher Gonzalez, Vice President of Sales, WP Produce"While Florida has lost some avocado production acreage to disease, housing, and commercial uses, the Florida avocado industry remains strong and vibrant," Christopher Gonzalez, Vice President of Sales, stated. "We’re committed to partnering with and supporting Florida growers to meet consumer demands, retailer sales goals, and provide substantial economic returns for growers."

The 2022 market outlook for Florida tropical avocados is positive as the United States season begins, as weather conditions have been favorable for the projected supply. As noted in a company release, while overall acreage has declined slightly, production is up as new plantings and groves recovered from previous storm damage and will be producing in abundance. With this U.S. domestic season ripe with opportunity, WP Produce is providing the tools and resources to back Florida-based growers and retailers with buy local programs in the Southeast.

WP Produce reported that initial insights from growers revealed increased avocado volumes for the 2022 season, with promotable volumes available from June through August

"We’re seeing increased interest from retail and foodservice customers every year as Tropical Avocados gain momentum and popularity with chefs and consumers," Gonzalez continued.

Prices for the category also look to remain stable, which is a focus for WP and its Desbry® brand of premium-quality Tropical Avocados. As the demand continues to rise for local produce and the support of family farms, Desbry has been increasing its Florida operations and grower network to allow its buy-side partners to expand their programs, while capitalizing on the buy local trend and solidifying produce department profit centers.

WP Produce’s sister company Tropical Fruit Box also sells tropical and exotic fruits directly to consumers who can’t find these specialty items in their local grocery stores.

Desiree Pardo Morales, Vice President, WP Produce and Founder and Chief Executive Officer, Tropical Fruit Box"Tropical Avocados are a favorite staple in our weekly fruit box shipments for size and flavor, and we rely heavily on this premium and value-packed fruit to provide our customers with a year-round supply,” explained Desiree Pardo Morales, Vice President of WP Produce and Founder and Chief Executive Officer of Tropical Fruit Box.

More market updates are in store here at AndNowUKnow, so check back for our next industry update.

WP Produce



Companies in this Story


WP Produce

Growers and Distributors of Tropical Avocado. Home of Desbry® produce, and family owned and operated since 1984. We are a...