Calavo Growers Launches Pink PLUs for Breast Cancer Awareness; Gordon Breschini Shares
SANTA PAULA, CA - Avocados and awareness. Those are the key components of Calavo Growers’ latest strategy. The avocado provider announced that for Breast Cancer Awareness Month this October, it will be featuring pink PLU labels on avocados sold nationwide, totalling over 50 million to be used during the program.
“Our hope is that we can leverage Calavo’s wide reach as one of the largest global avocado purveyors to remind shoppers to take proactive steps in their health journey by getting screened early and regularly, and bring awareness to the need for continued research to find a cure for cancer,” stated Gordon Breschini, Vice President of Fresh Sales. “Breast cancer affects women across the globe, including in our own families and our industry. We are proud to promote Breast Cancer Awareness Month this October to continue to keep breast cancer at the forefront of the conversation.”
In 2023, nearly 300,000 women were diagnosed with breast cancer, the most common cancer diagnosis, a press release stated. Healthy eating patterns, which include plentiful produce and unsaturated fats, have reportedly been associated with better breast and colorectal cancer outcomes. Avocados are a powerful, nutrient-dense superfood containing nearly 20 vitamins, minerals, and phytonutrients in a single serving, boasting healthy unsaturated fats that can act as a nutrient booster by helping to increase the absorption of fat-soluble vitamins A, D, K, and E.
Calavo avocados adorned with the pink PLU stickers began rolling out during the last week of September and will continue to hit produce departments through the month of October.
We applaud Calavo and all of the other produce suppliers shining a spotlight on this pervasive health issue.