California Giant Berry Farms Teams Up with the California Avocado Commission and California Walnut Commission to Celebrate Summertime Snacking Duos; Kyla Oberman Details



California Giant Berry Farms Teams Up with the California Avocado Commission and California Walnut Commission to Celebrate Summertime Snacking Duos; Kyla Oberman Details


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WATSONVILLE, CA - Summertime blockbusters usually mean superhero movies, but this blockbuster hit is none other than a produce mashup. A collaborative partnership between California Giant Berry Farms and two other associations is about to put some serious heat into snacking.

Kyla Oberman, Director of Marketing, California Giant Berry Farms

"This summer, we're excited to partner with the California Avocado Commission and California Walnut Commission to create fun and interactive campaigns that goes beyond traditional advertising," said Kyla Oberman, Director of Marketing, California Giant Berry Farms. "By engaging consumers on social media and offering exciting giveaways, we're aiming to generate craveability and inspire purchase intent by encouraging consumers to explore the delicious possibilities of our products. We believe this collaborative effort will not only boost consumption of all three ingredients but also create a summer snacking movement that celebrates healthy eating and fresh flavors."

According to a press release, these partnerships highlight the versatility and complementary nature of California Giant berries, California avocados, and California walnuts, creating a powerhouse of nutrients for optimal health in every bite.

The Summer Snacking Duos sweepstakes will begin with the California Avocado Commission partnership, which begins today and runs through June 19, 2024

“Our social media promotions are a strategic tool to drive excitement and encourage consumption during peak season. By offering compelling incentives and new, exciting snack combinations, we're making it easier for customers to enjoy the bounty of the season,” added Oberman. 

The Summer Snacking Duos sweepstakes will begin with the California Avocado Commission partnership, which begins today and runs through June 19, 2024. The next sweepstakes will feature the California Walnut Commission partnership, running from June 20—June 23, 2024.

We’ll be here to report on the latest news throughout the industry, so stay tuned!



Companies in this Story


California Giant Berry Farms

California Giant was built by the dedication of many hard-working individuals committed to one common goal; the optimal…


California Avocado Commission

Created in 1978, the California Avocado Commission strives to enhance the premium positioning of California avocados…


California Walnut Commission

The California Walnut Board was established in 1948 to represent the walnut growers and handlers of California. The Board…