Canadian Produce Marketing Association Announces Fresh Week Virtual Event
ONTARIO, CANADA - There’s no substitute for walking the trade show floor and bumping elbows with industry friends. With this in mind, the Canadian Produce Marketing Association (CPMA) is laying the groundwork for a new form of networking, recently announcing that it will host its first-ever Fresh Week event from April 12 to 16, 2021.
“Recognizing you cannot recreate our amazing event online, we are working to deliver a new and exciting virtual world, something totally reimagined!” the association said in its industry press release. “Fresh Week will celebrate the sector with education, virtual tours, networking opportunities, social activities, and connections across the supply chain.”
The press release went on to note that Fresh Week will provide participants with a world class virtual program that will allow enhanced business-to-business opportunities with companies both locally and globally. Speakers, schedules, and details are expected to be announced in the coming weeks.
Be sure to mark your calendar for April 12 through 16 to take advantage of this unprecedented opportunity.
As new virtual strategies come to light, keep reading the reports from ANUK.