Dean Taylor of Mastronardi Produce®/SUNSET® Discusses Queen of Greens™ Line and Differentiation

Dean Taylor of Mastronardi Produce®/SUNSET® Discusses Queen of Greens™ Line and Differentiation

KINGSVILLE, ONTARIO, CANADA - Ever a company focused on innovation, Mastronardi Produce®/SUNSET® is applying its prowess to the lettuce category as the greenhouse grower is showing off its Queen of Greens™ line. We got the inside scoop from Dean Taylor, Vice President of Business Development.

Dean Taylor, Vice President of Business Development, Mastronardi Produce®/SUNSET®“Queen of Greens is different because it’s the first CEA-grown lettuce that’s washed and ready to eat. We know that consumers want convenience,” explains Taylor, highlighting a few key benefits of the line.

On top of innovation, branding is another facet of product development that Mastronardi Produce has mastered, and its Queen of Greens line shows it. As Taylor explains, the queen on the packaging is Mother Nature’s wild sister stepping up to help shoppers live healthy lives with leafy greens.

Delivering on consumer demand for convenience, the Queen of Greens™ line by Mastronardi Produce® is not only CEA-grown, but is washed and ready to eat

In addition to attracting consumers with its eye-catching packaging and imagery, buyers will also benefit from the CEA product range.

“Retailers love Queen of Greens because it adds predictability and reliability to their supply. Every November, the recalls in lettuce cost retailers hundreds of millions of dollars. We’re going to eliminate that,” added Taylor. “The future is bright for the Queen of Greens; it’s a green new era. And our hope is that with Queen of Greens, we can expand it horizontally, much like SUNSET has done with our tomatoes.”

To hear more about this innovative lineup, watch the exclusive video above.

Mastronardi Produce®/SUNSET®

Companies in this Story

Mastronardi Produce® (SUNSET®)

Before Grandpa Umberto Mastronardi came along, no commercial greenhouses existed in North America. But in the early 1940s…