Fall Creek Farm & Nursery Announces Promotion of Holger Brandt to New General Manager; Oscar Verges Comments
EUGENE, OR - As it continues to build out its blueberry program, Fall Creek Farm & Nursery recently announced the promotion of Holger Brandt to General Manager of the company’s Sekoya platform for premium blueberry varieties.
“Sekoya takes us one step closer to achieving Fall Creek’s vision of a world with better blueberries. Sekoya provides its carefully selected members with genetics, services, and strategic alignment along the entire value chain. Our shared mission is to empower consistent, reliable, and easy access to exceptional blueberries every day,” stated Brandt. “I am excited to focus my efforts on the Sekoya value chain and bring Fall Creek’s services and advanced technology to meet consumer demand for consistently delicious blueberries 52 weeks per year.”
Brandt has been Fall Creek’s licensing manager since 2018, where he has been responsible for the ongoing growth and development of Fall Creek’s proprietary and third-party blueberry genetics licensing business. During this time, he has led the development of both traditional and innovative licensing programs for the company, including Sekoya and the Fall Creek Collection.
Brandt has also worked closely with the sales and business development teams in the expansion of commercial partnerships around the world. According to a press release, in his new role, he will focus exclusively on the evolution of the Sekoya platform, leading a dedicated team of experts in blueberries and the fruit business to help its members supply retailers with consistently high-quality fruit. He is based in Valencia, Spain, and will continue to report to Fall Creek Co-Chief Executive Officer Oscar Verges.
“Holger has the expertise to take Sekoya to the next level in its development,” remarked Verges. “Initially, he’ll focus on quality assurance and establishing the brand with retailers in the U.S., Europe, and Asia, supporting our Sekoya members with the help of Fall Creek nurseries in each region.”
When Brandt joined the Fall Creek team, he brought with him a wealth of experience in the produce industry, including six years as Director of International Business Development for SanLucar Fruit. Previously, he was a key member of the Aldi Supermarkets team in Spain, where he was involved in both market analysis and new business and product development supporting the retailer’s expansion plans.
Congratulations to Holger Brandt on this new position!