MINOT, ND - Memorial Day weekend is fast approaching, and the produce aisle is ready to turn red, white, and blue. Berries will be holding their weight for this food-centric holiday, as FullTilt Marketing reports that the category is one of the most popular fruits across the United States in terms of online marketing for the event.

“It was no surprise to see berries appear in popular recipes that celebrated themes of red, white, and blue or even lemons for refreshing desserts and drinks, but it was interesting to see popular conversations around dates, which highlighted the trending popularity of date brownies,” Melinda Goodman, President of FullTilt Marketing, commented.

A press release noted that the marketing firm conducted a social media trend analysis of the most popular online fruit associated with Memorial Day in all 50 states to identify the fruits consumers were talking about. The top winner was berries, which were followed by lemons, apples, dates, and limes.

“Trends have always played an important role in brand marketing, but the advent of new technology that allows us to evaluate consumer conversations about what consumers are talking about and cooking in real-time creates opportunities for more dynamic content creation, flavor explorations, recipe development, and new product expansions,” Goodman continued.

Needless to say, it’s looking like berries should be top of mind for produce buyers this Memorial Day.

FullTilt Marketing