LOS ANGELES, CA – Viewers in Southern California will be getting a special dose of fresh produce over the next few years, with the issues of the industry now brought to their homes through media. Fusion Marketing President Steven Muro has been named as agricultural specialist for KCET’s Community Advisory Board (CAB).

“When KCET approached me to serve on their advisory board, I was very honored as KCET provides such a wide array of programming covering important issues. I’m happy to utilize my expertise in agriculture to play an integral part of the planning and implementation of many KCET outreach programs,” said Muro. 

As agricultural specialist for the station’s viewing area, and representative for the agricultural sector in KCET’s outreach programs, Muro will bring his decades of experience to the Southern California area. According to a press release, as a CAB member Muro will become the station’s eyes and ears of the community as he advises the KCET body on programming and policies that will meet the viewers’ needs. 

CAB members serve a six-year term and meet quarterly. The members of this board represent a plethora of issues like community services, culture and arts, economy, health/medical services, aging/senior citizens, science/technology, youth, and education/schools in addition to agriculture. 

Topics specific to agriculture broached by KCET include the following:

• Inside LA’s Vast Urban Agricultural Landscape
• The Changing Faces of California Agriculture
• Sustainable Agriculture

As President and Founder of President Marketing, Muro possesses a unique fresh produce background to bring to the role with his work with fresh produce suppliers, associations, and retailers. Fusion Marketing specializes in the fresh produce industry and providing customized marketing and sales solutions to various commissions and produce companies.

Fusion Marketing