GoldenSun Marketing Announces Name Change and Rebranding
MOUND, MN - A recent rebrand firmly grounds GoldenSun Insights—formerly GoldenSun Marketing—as a company grounded in deep retail insights. The new name, modern branding, and newly-minted website doubles down on GoldenSun’s commitment to supporting its clients as they too expand and grow.
“At our core, we are a strategy-centric firm with a deep understanding of retail. We support our clients with business development and marketing strategy,” stated President Don Goodwin. “I am very proud of the work our marketing team does day in and day out supporting many brands. The key to our success is starting with a strategy and then building our marketing plan to win with the consumer at retail.”
Goodwin founded the company in 2004 on the promise of providing various services to the fresh produce supply chain from seed to retail. According to a press release, the rebranding includes a top-to-bottom redesign of the company’s website, logo, graphics, and communications.
GoldenSun’s new brand assets include a simplified, modern logo that utilizes an ombre of bright colors, which represent the shifting colors of fields and sunlight. The graphics on the website, both simple and modern, convey a refreshed look all while maintaining its produce roots.
“The modern branding reflects a circular shape which is meant to symbolize the full portfolio of services our company offers,” emphasized Naba Bakar, Director of Marketing. “The modern typeface and colors reflect our team’s approach to work: vibrant, fun, happy, and with passion. We put a great deal of thought into how we want our company brand to be represented and are excited to share our new look.”
Congratulations to GoldenSun Insights on such a dynamic upgrade!