GR Fresh's Tony Incaviglia Talks New Warehouse, Product Growth, and a Value-Added Focus
SAN ANTONIO, TX - It looks to be a busy year—and beyond—for GR Fresh, as the company looks to expand its portfolio and add a new facility. Vice President of Sales and Marketing Tony Incaviglia took the time to tell me a bit about what is currently in the works and what the company hopes to offer soon.
“Every day we look at how to redefine ourselves,” Tony shares, going on to explain that GR Fresh is looking to broaden the scope of what it provides to partners. “We've been, normally, a bulk-oriented type of grower, and now we are looking to offer more value-added items for our retail customers. For example, we're taking a lot of our hot peppers and putting them in 8 oz packs.”
New value-added-style packaging options for jalapeños, poblanos, and habaneros are among those items that that the company has developed. And, Tony tells me, the company is currently entertaining the debut of mixed medley options in the near future.
As far as growth, Tony tells me that GR Fresh is looking forward to its upcoming new warehouse construction, currently slated for 2019.
Hear all about the exciting things in the works, as this company looks to offer an even more versatile portfolio in our brief video interview above.