Honeybear Brands® Forms Marketing Duo With The Elite Apple Company; Don Roper Details
ELGIN, MN - Everyone should be keeping their eyes on Honeybear Brands®, because the supplier has entered a strategic partnership with a fellow apple producer. Honeybear is teaming up with The Elite Apple Company, a privately held, grower-owned production facility, to help market its apples.
“Honeybear Brands and The Elite Apple Company fit seamlessly together, as they both believe in progress and furthering the produce industry,” said Don Roper, Vice President of Honeybear. “On the horticultural front, The Elite Apple Company is investing in their orchard practices to produce fruit from the most impressive orchards in the Midwest today. From a facility standpoint, they are heavily invested in modern technology to simultaneously provide high quality and large volumes of premium packed fruit, with the ability to scale. Their team is a natural match for our expanding Midwest and national distribution programs.”
The partnership with Elite Apple increases Honeybear’s current supply of Midwestern regional varieties, which provide retailers a differentiated advantage of locally grown Midwest apples. The company’s Washington production also complements this offering with an organic and conventional supply of national apple varieties as well as a grower-direct import apple program from the Southern Hemisphere.
“We have chosen to partner with Honeybear Brands because of their success with marketing high-quality, premium apples from the best growing regions in the U.S.,” said the Elite Apple team. “We look forward to working with Honeybear Brands to create hand-crafted, custom marketing programs, which help drive sales and develop the buyer/supplier relationship.”
According to a press release, the combination provides retailers with supply assurance from the world’s premium apple growing regions capped with the Honeybear Brands' gold standard of product quality and customer service.
“Catering to retailers with marketing and in-store activations is an important part of building a successful brand in today's competitive retail landscape. By leveraging these strategies to build brand awareness, enhance the customer experience, and drive sales, brands can create strong relationships with retailers and position themselves for long-term success,” Roper continued.
Stay tuned as we continue to report on these impressive apple producers.