Hy-Vee Partners With Google Cloud to Bolster Its Digital Capabilities; Aaron Wiese and Jim Anderson Discuss
WEST DES MOINES, IA - With technology playing some role in almost every part of consumers’ lives, why should grocery shopping be any different? To boost its digital capabilities both in-store and online, Hy-Vee has revealed its partnership with Google Cloud to stay on the cutting-edge of innovation within the retail sector.
The multiyear partnership will feature a suite of services powered by Google Cloud to make online shopping easier for consumers who use Hy-Vee’s Aisles Online Services while integrating new elements to optimize the shopping experience.
“The pandemic accelerated many digital initiatives for Hy-Vee as consumers shifted the way they shopped at our stores,” said Aaron Wiese, President, Digital Growth, and Co-Chief Operating Officer at Hy-Vee. “Google Cloud is helping us provide a unique and more personalized experience as we work to integrate all our digital platforms and look to further simplify the customer’s interaction with our services—whether that be in our aisles in person or online.”
Looking to stay on the forefront of the skyrocketing digital shopping sector, Hy-Vee will utilize Google Cloud’s solutions, localized information, and features to make it easier for shoppers to complete their orders online. According to a press release, this will allow Hy-Vee to provide more personalized service; simpler ordering, pickup, and delivery; and predictive shopping carts.
The new upgrades to Hy-Vee’s online ordering system will also include the integration of its virtual dietitian services, as well as the ability to schedule COVID-19 vaccinations online. All of these innovative implementations allow Hy-Vee to sidle up to grocery moguls such as Amazon and Walmart, both of which have leveraged technology to continue growing their footprints.
“Hy-Vee is leading the way in bringing innovative technologies to its customers,” said Jim Anderson, Managing Director for Google Cloud. “We’re proud to partner with Hy-Vee to streamline processes and power innovative digital experiences. As they look toward the future, our services will help accelerate the grocer’s plans to be the best place to shop.”
In addition to its partnership with Google Cloud, Hy-Vee has also recently launched its Hy-Vee Plus membership and is working to provide more perks and benefits to consumers. This includes personalized coupons and an integrated shopping experience across its app in addition to a better overall online shopping experience. The partnership with Google Cloud will only inspire further innovation and expansion of these benefits.
With the partnership already underway, how will Google Cloud’s digital enhancements affect Hy-Vee’s position in the retail market? We here at AndNowUKnow will keep an ear to the newswire for the answers.