Index Fresh Reports Record-Breaking Avocado Season

Index Fresh Reports Record-Breaking Avocado Season



RIVERSIDE, CA - Index Fresh has wrapped up another highly-successful California avocado season, and the company has positive results to report. The fruit this year was very high-quality, maintained good prices, and broke all previous records on a dollars per carton basis.

Giovanni Cavaletto, Vice President of Sourcing, Index Fresh“With a smaller crop, you can usually expect higher prices, due to simple supply and demand. Mexico also had a short crop and undershipped in June and July. This helped shore up prices in California, especially in the last months of the season,” said Giovanni Cavaletto, Vice President of Sourcing. “It was a short crop, so California finished in early September instead of October. The quality this season was outstanding. Index Fresh also picked up new growers, which is always great.”

The fruit this year was very high-quality, maintained good prices, and broke all previous records on a dollars per carton basis

Index Fresh doesn’t just roll the dice each avocado season, the company brings in highly-qualified experts to guide the development of its programs. The marketer’s consulting agronomist, Gerardo Aldunate, is on hand once again to help Index Fresh with its annual Seminar Series, which he will lead next month, offering insights to bolster the company’s grower network.

Keith Blanchard, California Field Manager, Index Fresh“Growers will probably adjust their harvest [next season]. There might be an earlier desire to start harvest, and implement size picking, and doing multiple picks rather than just one pick,” said Keith Blanchard, California Field Manager. “Growers may be cautious over potential cold and hot weather factors. Everyone is still feeling the sting of the heat wave of 2017, so they might not want to gamble with leaving the fruit on the tree too long.”

As a grower-owned corporation, Index Fresh relies on its well-developed, decades-old grower networks in all its sourcing regions. The company is able to support growers from the grove to market with a diverse set of resources, including Index Fresh’s state-of-the-art facilities, dedicated food safety team helping growers achieve premium certifications, Seminar Series, and various incentive programs.

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