SANDPOINT, ID - As Litehouse builds out its portfolio of brands, it is also growing its portfolio of leaders. Following its acquisition of Sky Valley and Veggiecraft Farms, the dip purveyor is expanding its team with the appointment of Paul Hemingway as Vice President of Marketing as well as promoting Brad Horn to Senior Vice President of Sales and Marketing. Together, the pair will collaborate with executives throughout the company to help drive the retail growth of the new brands.

Hemingway joins Litehouse with more than 20 years of brand marketing experience at top food companies, according to a release. Some of these well-known names include J.M. Smucker Company, Coca-Cola, and Wendy’s. Additionally, he served at eegee’s, Abbott Laboratories, and Kimberly-Clark.

Throughout his time spent at J.M. Smucker Company and Coca-Cola, Hemingway created long-term innovation plans to help achieve revenue objectives; oversaw brand launches, including brand strategy, commercialization, retail sell-in, and advertising; led commercialization and marketing plans for new offerings; and managed strategic business relationships.

In his new position at Litehouse, Hemingway will use his previously honed skills to drive growth for retailers by progressing the company’s portfolio of brands.

As Hemingway joins the team, Horn has been promoted to Senior Vice President of Sales and Marketing. He joined Litehouse in 2020 as Vice President of Retail Sales, leading and overseeing the retail sales team. In his new role, he will focus on aligning sales and marketing efforts to best support Litehouse’s strategy, innovation, and product development, in addition to its channel and digital growth, including e-commerce, club, and value-added.

Kelly Prior, President and Chief Executive Officer, shared his insights on the recent appointments.

“The acquisition of brands like Sky Valley and Veggiecraft Farms, coupled with the continued impacts of the pandemic, have created new opportunities for us to shake up our approach to retailer support and consumer engagement,” he said. “In their respective roles, Brad and Paul will focus on implementing new strategies and tactics that further synergize sales and marketing efforts company-wide, while also supporting our multi-brand strategy and positioning and delivering on our employee-owner value proposition.”

Congratulations to both Paul Hemingway and Brad Horn on these new roles!

Litehouse