MountainKing® Potatoes Finds High-Impact Display Sleeves Generate Double-Digit Retail Sales Increase
HOUSTON, TX - Retailers can use cross merchandising to their advantage with the help of MountainKing® Potatoes, whose latest research findings detail that high-impact display sleeves generate double-digit retail sales increases.
“If we suggestively sell a product in its end use, it just makes sense that shoppers are more likely to follow through with purchasing that item as part of their overall meal preparation,” explained Andreas Trettin, Marketing Director. “The sleeves are especially impactful at a secondary display by the meat counter or in the seafood department. Frankly, we weren’t surprised with the sales increase figures. We’ve received positive feedback from our retail partners for quite some time. They’re very pleased with the results.”
MountainKing’s display sleeves present images of various meal possibilities with the company’s different potato varieties, the press release noted. The meal solution tools are designed to capture the attention of today’s shopper looking for ingredients for a particular meal.
Hoping to look into the impact of these meal solution-focused retail display sleeves on fresh potato sales, MountainKing saw a fresh potato sales increase of 21 percent with the use of high-graphic display sleeves depicting a specific meal.
For its popular Steakhouse Roasters, MountainKing produced a display sleeve featuring two large steaks simmering over an open fire. Other high-impact sleeves include imagery of freshly whipped mashed potatoes for the company’s Gold varieties; a fresh seafood dish for MountainKing’s B-Reds and Baby Reds; and a boiling pot of fresh crawfish for its Crawfish B-Reds.
Sounds like partnering with MountainKing is a cross-merchandising slam dunk for retailers nationwide.