Okanagan Specialty Fruits® Announces Arctic® Apples Sampling Event; Rebecca Catlett and Neal Carter Discuss
SUMMERLAND, BRITISH COLUMBIA, CANADA - California’s Bay Area is like a second home to me, and I can say firsthand that San Francisco serves as an ideal hub for introducing new ideas and innovations. Okanagan Specialty Fruits® (OSF) clearly recognizes this as well, as the grower recently launched various sampling events throughout the city, and ultimately landed more than 12,000 packs of its Arctic® apples in consumers’ hands over a three-day period.
“We always find that the best way for people to discover the freshly picked taste of Arctic apples is to experience the difference firsthand,” explained Neal Carter, President. “These sampling events are a great way to do just that. Given the success of this one, we will definitely be exploring opportunities to do more in the future.”
As reported in a press release, QR codes were handed out with the product, allowing samplers the opportunity to complete a short survey and enter a contest to win a $2,500 Visa gift card. This strategy culminated in over 6,300 QR code scans, and survey results indicated a rating of 4.7 out of 5 for how much respondents loved Arctic apples.
“We chose San Francisco as a target market to create awareness about the new availability of Arctic apple products in the area via Amazon Fresh,” explained Rebecca Catlett, Director of Marketing and Communications. “The Arctic apple street teams were able to engage with over 13,000 people during the event, and people were able to try both our sweet Arctic® Golden slices and our tart Arctic® Granny slices.”
The survey winner is Jeff Morris, who was visiting from San Diego during the event. He reportedly has a birthday coming up soon and may use his prize to plan a celebratory vacation.
“Atop the hill of Alamo Square, these beautiful crisp, green apples were handed to us by a wonderful ambassador,” said Morris. “The perfect amount of tartness, the perfect amount of sweetness, and the perfect amount of crunch were the only way to describe these apples.”
Besides the San Francisco Bay Area, Arctic apples are also available in other select markets of Amazon Fresh including San Diego, Sacramento, and Los Angeles, California; as well as Phoenix, Arizona.
All of this Bay Area talk has me thinking a mini road trip is in order! I’ll be sure to get some Arctic apples from a local Sacramento grocer on my way out.
For more of the latest and greatest in fresh produce, ANUK has you covered.