Peruvian Asparagus Importers Association Publicizes Website
DALLAS, TX - Anything new happening in the world of fresh produce is worth celebrating, and the Peruvian Asparagus Importers Association’s (PAIA) new website is no exception. Just in time for the upcoming peak of the fresh Peruvian asparagus season (August/September), the PAIA is building on the creativity and freshness of this season’s crop by unveiling a new website chock full of one-of-a-kind resources.
“We are expecting consistent volumes of fresh asparagus throughout the summer and right through to the end of the year,” said Walter Yager, CEO of Alpine Fresh and PAIA Co-Chairman. “Buyers and consumers can count on the freshest product to be imported from Peru for the United States.”
Some of the features of the new website include a directory of quality importers of fresh Peruvian asparagus and information (In the News) for retailers such as buying trends, demographic insights, and other tips and tricks for selling asparagus to U.S. consumers year-round. In addition, retailers can access PAIA’s Category Management Plan, which contains a wealth of information to help retailers better analyze the fresh asparagus business.
According to a press release, the association represents 95 percent of the top importers and producers of the asparagus industry, many of whom are prominent companies dedicated to improving the process of producing and delivering fresh asparagus to Stateside shoppers.
“PAIA membership companies are the authorities in asparagus,” added Jay Rodriguez, CEO of Crystal Valley Foods and PAIA Co-Chairman. “These men and women have the expertise of decades of knowledge and can guide and provide buyers and retailers with the information, statistics, and tips to assist in selling more asparagus.”
As we continue to move through 2020, the association also plans to up the ante across its marketing efforts by doing all it can to keep the trade press, supermarkets, and consumers in the know on the benefits of fresh asparagus.
As the fresh produce industry introduces more innovations like this, AndNowUKnow will continue to keep you apprised of the latest.