Produce for Better Health Foundation Unveils 2021 National Fruits and Veggies Month Toolkit; Wendy Reinhardt Kapsak and Katie Calligaro Discuss
BRENTWOOD, MO - Growing up, my mom always used to tell me that good things come in threes, which by that reasoning, I would be willing to bet that The Produce for Better Health Foundation’s (PBH) third annual National Fruits & Veggies Month celebration is going to be a success—especially since the organization recently unveiled a new toolkit to accompany the event.
After the popularity of its dynamic online National Fruits and Veggies Month Toolkit last year filled with resources for industry partners to spread the word about PBH’s Have A Plant® movement, the organization debuted its 2021 version to create buzz around the month-long celebration.
“September is a pivotal moment to raise awareness of the benefits of eating more fruits and vegetables as part of diversified, balanced, and healthy habits, while also drawing attention to reducing loss and waste,” said Wendy Reinhardt Kapsak, MS, RDN, President and CEO. “The 2021 National Fruits & Veggies Month Toolkit makes it easy for all plant-passionate advocates to join PBH in celebrating the International Year of Fruits and Vegetables, with globally-inspired turnkey resources, compelling social content, visually appealing creative assets, new research and more. There is power in numbers, and together, we can take the Have A Plant Movement worldwide and inspire millions of people to eat more fruits and veggies for healthier, happier lives.”
Commemorating National Fruits & Veggies Month this year, PBH is taking its Have A Plant Movement around the world, honoring the United Nations General Assembly designating 2021 the International Year of Fruits and Vegetables. According to a press release, four content themes will be spotlighted throughout September through the PBH digital ecosystem, generating excitement for fresh produce in every culture and on every continent.
PBH’s National Fruits and Veggies Month Toolkit will be available to help industry members put together compelling content and inspire change in produce consumption throughout the month and into the rest of the year. The toolkit features:
- Easy and fun activation ideas to spread the fruit and veggie love tailored by audience (online, retail, culinary and foodservice)
- Novel research and consumer insights highlighting the 2020 PBH State of the Plate: Americans Fruit & Vegetable Consumption Trends report
- Expertly-curated social media posts and images for industry, influencers, and consumers to post and share on their social media channels
- Sample press release for collaborators to add their logo and express their support for National Fruits & Veggies Month to help consumers eat and enjoy more fruits and vegetables more often
- Turn-key editorial copy for use in newsletters, websites, and other internal and external communications to seamlessly share the fruit and veggie love in your own way and your own voice
- Segmented promotional ideas and opportunities for suppliers, retailers, community leaders, and influencers
“Our members continue to emphasize the value of turn-key resources to aid in planning for National Fruits & Veggies Month,” said Katie Calligaro, Marketing and Communications Director. “The toolkit has become an essential asset to help raise awareness for the Have A Plant Movement during this pivotal period while providing necessary tools and resources to improve public health on a global scale.”
In addition to the toolkit, PBH and its Have A Plant Ambassadors will be showcasing five uniqe themes that the industry can use in their own social media and consumer education promotions. The themes include Fruit & Veggie Bowls Around The World; Fruits & Veggies in Every Culture; Root To Leaf: Cooking With The Whole Plant; In the Ground, On A Vine, From A Tree; and Sing It With Me! – A Social Media Playlist.
Those interested in getting their hands on the National Fruits & Veggies Month Toolkit can download it for free here.
How will PBH’s celebration of National Fruits & Veggies Month and its industry resources continue to support its mission of increased produce consumption? AndNowUKnow will keep you posted with the latest updates.