Produce Marketing Association Caps Off 2020 Virtual Town Hall Series with Insights from Industry Leaders Bruce Taylor and John Anderson
NEWARK, DE - The Produce Marketing Association (PMA) Virtual Town Hall series has served as a highly valuable resource for the industry this year, and PMA will be capping off 2020 by hosting an exclusive conversation with Bruce Taylor of Taylor Farms and John Anderson of Oppy. CEO Cathy Burns will host the forum as the leaders share insights and perspectives on the year's events. This session will serve as a roadmap for how the fresh produce industry can capitalize on new opportunities in 2021.
“Without a doubt, 2020 has been a world-changing year and for the fresh produce and floral communities, the impact of those changes continues to be felt,” said Burns. “During our next Virtual Town Hall, I’ll be joined by Bruce Taylor and John Anderson for a candid conversation about where our industry has been and where it is headed in the next 12 months as we move forward together to create the new extraordinary.”
The Virtual Town Hall series began in March, as the impact of COVID-19 took a toll on the industry and our consumers. Experts from inside and outside of the industry came together to lend their insights to such an important conversation. The topics varied, focusing on the challenges facing the industry at the moment and often featured breakouts where attendees could discuss, problem-solve, and share actionable, tactical resources. The Virtual Town Hall on December 16, titled “New Year, New Outlook,” will be the 37th town hall of the year. According to a press release, the series will pick up again in 2021 on January 6.
Burns will join the conversation right off the virtual stage having just spoken at the Milken Institute Future of Health Summit. Her session, “Feeding Change: Food is Medicine” featured U.S. Representative Chellie Pingree (ME), Roy Steiner of The Rockefeller Foundation, and Pam Schwartz of Kaiser Permanente as they discussed how food as medicine could be implemented and scaled. They also highlighted successful food access programs like Brighter Bites, which is one of PMA’s strategic partners.
Be sure to register now to take part in this exciting event.