Red Sun Farms' Leona Neill Discusses Industry Connections in the Lead-Up to Southern Innovations 2021
ONTARIO, CANADA - Connection. This is the word I heard continuously throughout my recent interview with Leona Neill, Director of Marketing and Packaging at Red Sun Farms. We sat down to discuss the Southeast Produce Council’s (SEPC) upcoming Southern Innovations event, and it’s safe to say that the company will be forming valuable connections with attendees from across the supply chain.
“We look forward to featuring our updated packaging, which includes key design elements based on retailer feedback,” Leona told me. “Our team will also share some of the incredible work at our farms around water and nutrient recycling, minimal food waste due to pruning practices, and lighting technology.”
The team plans to build on existing and new connections by sharing some of the developments made since they last met. This includes the execution of Red Sun Farms’ new logo, the rebranding of its packaging, and supporting the needs of its retail partners in a time when produce demand is constantly changing.
Of course, Red Sun Farms is helping to lead the charge in the evolution of consumer demand, bringing unique, coveted varieties to market, such as its Sweetpops.
“Sweetpops snacking tomatoes are all about delivering an explosion of flavor in a snack-size tomato,” said Leona. “This variety has already established a dedicated following of consumers who have connected with the brand and helped redefine the expectation of sweetness in tomatoes. The packaging on this new variety was designed with the millennial generation in mind, creating a connection and making the exploration of this tomato an experience.”
In bringing products such as this one to market, Red Sun Farms builds on the shared vision and passion of a team in Mexico and Canada who are committed to selling the very best high-tech greenhouse peppers, tomatoes, and cucumbers with a year-round supply. The leadership team has since built a vertically integrated business model that ensures quality, food safety, flavor, and supply throughout the year, and brings these standards and business models into every new venture.
As Red Sun Farms hits the show floor at SEPC, it will certainly place these values at the forefront of its business connections.
“Southern Innovations is filled with renewed energy to build and grow customer programs and provides an opportunity to gain new educational tools. SEPC has demonstrated a commitment to improving these elements at every show, and it has been our privilege to work with the organization since its first show,” Leona continued. “There is a unique atmosphere built around southern hospitality and our extended produce families. The excitement of coming together again with such an incredible industry makes this event a must-attend in our trade show calendar.”
Looking to connect? Be sure to check out booth #110 at Southern Innovations 2021.