Soli Organic™ Indoor Grown Offers Indolce Basil in Thousands of Mid-Atlantic Retailers; Matt Ryan Comments
ROCKINGHAM, VA - Nothing beats a bright caprese salad or margherita pizza topped with fresh basil. For many home cooks, a new basil offering will soon be hitting store shelves, as Soli Organic™ has launched its latest product: Indolce basil. The item will be available in over 2,000 select stores across more than 15 Mid-Atlantic distribution centers.
"We called our new basil 'Indolce' because it's a unique varietal that delivers exactly what consumers' dream basil can be: sweet and indulgent, with just a hint of peppery kick. Priced below competitors—for a larger quantity—it delivers on our promise of high-quality organic produce that everyone can afford with a better environmental footprint," said Matt Ryan, Chief Executive Officer. "To consumers, the organic seal is the trusted gold standard for food they can feel good about. We don't believe they should ever have to settle for anything less, and with products like our indoor, soil-grown Indolce basil, they don't have to. We're proud to bring a premium organic product to market at this price point in the current inflationary environment, and this is one of many new comparably priced products we'll roll out under the Soli Organic brand in the near future."
Soli Organic's proprietary soil-based, organic, indoor production system enables considerable cost savings and the ability to grow without the use of artificial substrates or expensive synthetic fertilizers, according to a press release. As a result, 'Indolce' basil will be available at nearly a dollar less per ounce on average at grocery partners including Ahold Giant Stores, Lidl, Walmart, Publix, Whole Foods, Tops Markets, Lowes Foods, Southeastern Grocers/Winn-Dixie, MOM's Organic, Target, and Giant Eagle.
The harvest comes out of Soli Organic's newly upgraded soil-based indoor farm located in Elkwood, Virginia, which has been completely converted into a modern, high-tech controlled environment facility that will supply more than one million pounds of USDA-certified organic herbs and leafy greens each year.
In other news, Soli Organic announced a $50 million financing arrangement with Horizon Technology Finance and Bridge Bank, which provides Soli with expanded capital. This is expected to help bolster its production capacity and meet rising demand.
As we continue to keep our eye on this fast-growing company, be sure to follow along with ANUK.