Tanimura & Antle Launches New

Tanimura & Antle Launches New "Eat Healthy, Be Merry" Seasonal Label

SALINAS, CA - Tanimura & Antle is showcasing holiday spirit whilst upholding its commitment to quality, service, and innovation. The latest to come out of one of the industry’s leaders’ think tank? A new seasonal label and online consumer campaign for its pioneer Artisan product–Tanimura & Antle's Artisan Lettuce®.

Rick Antle, CEO, Tanimura & Antle

“Research and experience with seasonal labeling shows that consumers are drawn to on-pack messaging,” Rick Antle, CEO of Tanimura & Antle, said of the new “Eat Healthy, Be Merry” label. “We’re excited to support our retail partners with this program and connect with consumers while continuing to grow our brand equity around our Artisan Lettuce.”

Recently, the company completed an independent consumer study on types of lettuce, flavor profiles, and special offers and promotions. This latest label, T&A said, is a direct reflection of those results as far as messaging deemed as most important to consumers.

The seasonal label pairs enticingly with petite Red and Green Gem, Oak, and Tango lettuces to help provide retailers with a high shelf impact.

The new snowflake of T&A’s “Eat Healthy, Be Merry” label will serve as an eye-catcher for shoppers, according to a press release, driving them to the consumer-focused www.artisanlettuce.com website. That website and social media will offer not only recipe inspiration and preparation tips for visitors to engage in, but also the chance to win one of four $500 gift cards.

With previous seasonal labels multiplying retail sales and simultaneously decreasing shrink for retailers, Tanimura & Antle’s "Eat Healthy, Be Merry" is the latest in a line of promotions that have proven successful in the past. Packed in a signature protective clamshell, the product offers consumers better value, higher yield, and longer shelf-life than bagged salad blends.

A single clamshell of Tanimura & Antle Artisan Lettuce® also makes at least eight side salads and four main dish salads, great for consumers during the entertaining season. The petite lettuce pack is described as allowing for more creative flexibility in the kitchen, as well as the texture, variety, and flavors that today’s shopper demands.

Keep your eyes peeled for this latest launch, the AndNowUKnow team certainly will.

Tanimura & Antle

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Tanimura & Antle

Founded in 1982, Tanimura & Antle is an industry-leading, grower-packer-shipper with a passionate commitment to growing...