Vidalia Onion Committee Names Susan Waters as Executive Director
Vidalia Onion Committee’s Susan Waters was recently promoted to executive director from her previous four-year position as executive assistant to the former executive director. She was named interim manager in April 2013.
As the executive assistant, Susan helped to develop and manage marketing and PR campaigns including the successful Flavors of Summer promotion, according to a press release. She performed research and reviewed trade and consumer advertisements, point-of-sale materials, website development, photography, and trade show booth designs.
“I’m thrilled to be the new executive director of the Vidalia Onion Committee,” said Susan. “My years of working side-by-side with the former director have prepared me to take on this new role. I’m looking forward to continuing to work with the growers, packers, and Vidalia onion industry to make sure we have another successful season.”
As executive director, Susan hopes to educate more individuals about the Vidalia onion by creating campaigns that continuously teach both new and existing consumers about the history and legacy of the one-of-a-kind crop.
“Our customer base is always expanding,” said Susan. “It’s important for each one of those people to know how unique and exclusive the Vidalia onion is, and I hope to create campaigns that convey just that.”
Congratulations on your promotion, Susan!
