Westfalia Fruit Gears Up For Strong GEM® Avocado Season; Raina Nelson Shares
OXNARD, CA - Emeralds, rubies, and sapphires may not be the kind of gems that Westfalia Fruit is dealing in, but the company’s GEM® avocados are just as brilliant. The supplier announced that its 2023 GEM avocado season is underway, with a strong supply of fruit expected from mid-April through mid-July.
“The GEM avocado has an exceptional flavor profile and is the darling of chefs, home cooks, and foodie fanatics alike,” said Raina Nelson, President and Chief Executive Officer. “Westfalia Fruit has successfully and exclusively marketed the GEM in key markets across the globe to create a best-in-category avocado that drives consumers to a new avocado destination. We are excited to launch similar programs here in the U.S. and build upon the global GEM successes we’ve designed with world-class retailers.”
Westfalia Fruit US is excited to offer the GEM avocado to the United States market, according to a release. The supplier holds exclusive marketing rights to the variety in Africa, the EU, and other regions around the world.
With gold-flecked skin and a creamy, buttery texture, GEM is a unique avocado that elevates the category. It is larger than other varieties in the category and has a slightly nutty flavor that speaks to gourmet eating occasions.
The company’s U.S. GEM program will be supplied with California fruit, but the variety is grown in other global areas like South Africa. It is a sustainable cultivar with a high yield of fruit on compact trees that are protected from harsh environments due to the plush tree canopy. Each GEM avocado is hand-picked at peak ripeness to deliver the best tasting fruit to consumers.
“We anticipate a healthy season for the GEM variety this year. We are enthusiastic to build dazzling customer programs to drive GEM awareness with consumers through innovative and proven methodologies that make avocado programs shine,” shared Nelson.
If you want GEMs in your produce department, reach out to Westfalia.
To learn more about exciting varieties to appeal to your consumers, keep reading AndNowUKnow.