MINNEAPOLIS, MN - WPS Fresh continues to accelerate its growth in fresh cut with the launch of a new line of in-house prepared sandwiches, salads, and deli items under the brand Harvest Bites. This expansion marks a strategic milestone for the company, bringing a more complete fresh solution to its retail and foodservice partners.

The new product line is made possible by a full-scale renovation completed in January, which expanded WPS Fresh’s processing footprint by more than 4x its previous capacity. This investment strengthens the company’s retail capabilities and enhances leafy greens production, allowing for a broader range of fresh, ready-to-eat offerings—all backed by WPS’s trusted cold chain and distribution network.

“This expansion allows us to deliver more value to our partners by offering a turnkey fresh cut solution that includes core commodities and now complete meal components,” said Jeremy Taylor, VP of Sales & Marketing at WPS Fresh, in a recent press release. “With Harvest Bites, we’re giving customers the convenience, flexibility, and quality they need to win with today’s shoppers.”

Targeted toward grocery, c-store, deli, and micro market channels, the Harvest Bites line features a mix of everyday staples and rotating seasonal favorites. In addition to the WPS-branded items, private label programs are available to meet customer-specific needs.

Early interest has already shown strong momentum, with customers looking at the new offerings to drive added value from their existing WPS Fresh programs.

“This expansion has already helped our partners strengthen their total value proposition to shoppers by bundling our core produce commodities with a growing range of fresh, ready-to-eat options,” added Taylor.

WPS Fresh plans to continue expanding the Harvest Bites portfolio, adding regional and seasonal items to meet local demand and further differentiate their retail offerings.

This move reinforces WPS Fresh’s long-term commitment to solving customers’ biggest challenges through strategic investments in infrastructure, innovation, and vertically integrated solutions.

For more information, visit www.wpsfresh.com or contact [email protected]