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Alex Jackson Berkley Announces Frieda's Lent-Friendly Fresh Produce and Meat Substitutes

Alex Jackson Berkley Announces Frieda's Lent-Friendly Fresh Produce and Meat Substitutes



LOS ALAMITOS, CA – With the start of Lent upon us, many shoppers will be giving up food indulgences for the forty-day stretch, so now is a great opportunity for retailers to promote healthy alternatives to foods heavy in sodium and processed sugar. With 26 percent of Americans observing lent and many abstaining from meat the entire period, the produce industry couldn’t ask for a better retail opportunity.

Alex Jackson Berkley, Assistant Sales Manager, Frieda's Specialty Produce“Produce departments should capitalize on the shift in shopping behavior by stocking up on a wide variety of fresh produce and meat substitutes during this time,” said Alex Jackson Berkley, Assistant Sales Manager at Frieda’s Specialty Produce. “One of our largest retail clients, with a significant Hispanic shopping base in its region, promotes Frieda’s Soyrizo™ for the entire Lent period. With the majority of the Hispanic community observing Lent, it is important that retailers are also ready with Latin produce.”

A variety of Frieda's Lent-Friendly Produce and Meat Subsitutes

To entice these large prospective market, Frieda’s recommends building large displays featuring seasonal, Latin bestsellers that align with lofty Lent goals. Some products to include are as follows:

  • Cactus pads (nopales)
  • Fresh poblano and anaheim peppers
  • Dried peppers like guajillo, ancho mulato, and pasilla negro.
  • Shallots
  • Ginger
  • Fennel
  • Key limes
  • Meyer and pink lemons

To stay in the know on holiday-based food trends, keep reading AndNowUKnow.

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