Anthony Innocenti Reveals Organic Potato and Onion Insights for St. Patrick's Day and Easter
OCEANSIDE, CA - Get your prebooks in, retailers! This is the message coming out of the organic potato and onion categories as we head down the home stretch toward the produce-filled meals that accompany St. Patrick’s Day and Easter.
Anthony Innocenti, Co-Founder and Managing Partner of LIV Organic Produce joins me in the run-up to the holidays as he anticipates the market continuing to tighten across two key holiday categories: organic potatoes and organic onions.
“People find comfort in celebrations, whether it is a small family gathering at home or an outdoor social distancing get-together with a neighborhood full of friends,” Anthony tells me. “Cross-merchandising potatoes and onions together, and also in different destinations throughout the produce section, is key. Definitely consider the opportunities available by showcasing organic potatoes and onions with deli and meat department items like corned beef, brisket, and lamb which can help drive sales across the store.”
As Anthony relays to me, potatoes and onions are both experiencing high demand with potatoes in short supply on a high-quality product, and onion supplies are snug heading into the holidays as well.
Currently, LIV Organic Produce is shipping red, yellow, and Russet potatoes in Washington and Canada with bulk as well 3 lb and 5 lb bags available. LIV Organic can also tailor its program to fit the needs of retailers across the U.S.
As for the coveted organic onion category, the company is growing and harvesting reds, yellows, and whites in Washington State. Available in custom programs as well as bulk, 2 lb, and 3 lb bags, onions are flying off the shelves as their versatility and potential continue to grow.
“During the holidays, and especially during COVID times, we are seeing consumers rely heavily on high-quality, shelf-stable items like LIV Organic potatoes and onions that can accompany any meal at any time of the day,” Anthony shares. “We are fully planted across our organic platform and ready for an excellent spring and summer ahead!”
Fresh, delicious, and nutritious—this trifecta of benefits is keeping LIV Organic potatoes and onions in demand this March and April. Retailers, I think it is time to take advantage of these upcoming holidays as well.