Bobalu Looks To Staff For Recipe Inspiration; Cindy Jewell Comments
OXNARD, CA - One of the many benefits of working in the fresh produce space is having the opportunity to enjoy the very products that we sell. The team at Bobalu has been indulging in the fresh strawberry season with their own creative recipes. As such, Bobalu called on its employees to provide recipe inspiration.
“We recently asked the staff to share some of their favorite recipes so we could then share them with our followers on social media. We had no idea what type of response we would get, and we were pleasantly surprised,” said Cindy Jewell, Marketing.
Recipes, photos, and stories came pouring in from employees both from Oxnard and Santa Maria, California, offices. In addition to the family favorites shared, fresh strawberries were brought in from the field in Santa Maria and recipes were created in the office kitchen, including Agua Fresca.
Then, strawberries were driven to Oxnard from Santa Maria by one of the company owners so the staff there could get in on the fun. They created recipes in that office as well, with a large batch of Fresas con Crema for everyone to share.
According to a press release, one staff member even has an Instagram page promoting her favorite recipe creations she makes with Bobalu berries. Another staff member shared a Strawberry Shortcake Dessert Cup recipe her daughter prepared in support of a recent fundraiser for Breast Cancer awareness.
“We find that personal stories and recipes shared on social media gain much more engagement, and now we have wonderful new content generated in-house that we are very excited to share with others,” added Jewell.
Each of the stories collected along with photos and staff credit will be shared on the @Bobaluberries social media pages in the coming weeks. The managing partners at the company continue to explore ways to tap into internal resources as they build on and tell their family story more than 60 years in the making.
I, for one, will be promptly logging in to Instagram and taking a peek for myself. We encourage you to do the same!